For agencies on Rex, VaultRE and Reapit Sales
Real estate website design for Australian agencies, built to win appraisals
Buyers find you on realestate.com.au and Domain; vendors check your website before they book an appraisal.
From A$1,200excl. GSTSee pricing →
- Fixed AUD quote in writing
- Listings in, appraisal leads out
- Your CRM stays the source of truth
- Vic Price Statement beside the price
- Evenings in Australian time
- ★ 4.9 on Google (76 reviews)
- 200+ projects since 2017
- Top Rated on Upwork
Founder-led delivery
Overview
Codingclave builds agency sites that show your listings, sold results, suburb pages and agent profiles straight from the CRM you already use, and send every appraisal request back into it, assigned to the right agent. A single-office site is A$1,200–A$6,900, built in 1–3 weeks once your CRM grants access, with a fixed price in writing before you pay.
By Ashish Sharma, founder · Updated 6 October 2026
Quick answer
How much does a real estate agency website cost in Australia?
Identity Marketing, one of the few Australian specialists that publishes prices, lists $2,000–$5,000 for a template site, $8,000–$15,000 for an entry-level custom build and $19,000–$150,000 for a fully custom, integrated site. Most other specialists quote privately. Codingclave builds a CRM-fed single-office agency site for A$1,200–A$6,900, plus optional hosting and support at A$80–A$240 a month. Your CRM subscription, about $100–$300 per user per month on Proply's estimate, is billed separately whoever builds the site.
- Competitor figures checked 6 Oct 2026; sources at the end of the page
- 10 CRM users cost roughly $12,000–$36,000 a year, on top of the website
- Multi-office groups and owned CRMs sit in higher bands, shown under pricing
- Our prices exclude GST; see the GST note with the pricing
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realestate.com.au wins buyers. Your website has to win vendors
Buyers start on realestate.com.au and Domain, and no agency website will change that. Vendors behave differently. Before booking an appraisal, a homeowner checks who sold nearby, for how much and which agent ran the campaign. Your website is the only page where your sold results, your agents and your appraisal form sit together.
Buyers: let the portals carry them
Your site still shows every listing, fed from your CRM, but a page of listings does not win the next instruction.
Vendors: show them the proof
Sold results by suburb, suburb pages that name the agent, agent profiles with reviews you already hold, and an appraisal form one tap away.
Landlords and tenants: the rent roll
Rental listings come from the same CRM feed as sales. A landlord form ('What rent could my property get?') goes to your property management team, and tenants reach the application tool your agency already uses.
The measure: appraisal requests
Count the sale and rental appraisal requests the site sends into your CRM each month, and what each cost by channel. The portals already have the buyers, so listing views tell you little.
Portal ownership can change. CoStar Group completed its takeover of Domain on 27 August 2025, in a deal valuing it at about A$3 billion, and Domain left the ASX. Both portals set their own pages and terms. What you own outright is your domain, your website and the enquiries it generates.
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How your listings reach realestate.com.au, Domain and your own website
A CRM-fed website reads listings, agents and sold results from your agency's CRM through an API or feed, so nobody re-enters them. The CRM holds each listing once and sends it two ways, and enquiries travel back:
- Your agents enter or edit the listing in the CRM.
- The CRM uploads it to realestate.com.au and Domain.
- Your website reads the same listing from the CRM.
- An enquiry on your website goes back into the CRM as a contact for the right agent or property manager.
One source of truth: your CRM
Agents enter each listing once, in the CRM, including the Property Price Statement in Victoria. Edit it anywhere else and the portals and your website drift apart.
What REAXML is, in one paragraph
REAXML is REA Group's XML property schema, published as propertyList.dtd. Agency CRMs use it to upload sale and rental listings to realestate.com.au and realcommercial.com.au as registered uploaders, under an approved uploader agreement through REA's Partner Portal. Your CRM does this, so nobody in your office touches REAXML.
Why we never scrape the portals
Copying from realestate.com.au or Domain ties your site to someone else's layout and terms, breaks when they change a page, and lags behind your CRM.
How fast changes appear
Some CRM APIs announce each change as it happens (a webhook); others are read on a schedule. The refresh interval for your CRM goes into the quote once we have seen its API. Changing your website never affects your portal uploads.
| Change in your CRM | realestate.com.au and Domain | Your agency website |
|---|---|---|
| New sale listing published | CRM uploads it (REAXML to REA) | Appears with gallery, agent and, in Victoria, the Property Price Statement link |
| New rental listing published | CRM uploads it (REAXML covers rentals) | Appears with an Apply link to your agency's existing tenant application tool |
| Price or copy edited | CRM sends the update | Updated at the refresh interval set for your CRM |
| Under offer / under contract / leased | CRM sends the status | Status badge shown |
| Sold (price shown or withheld) | CRM sends the status | Moves to sold results for its suburb and agent |
| Withdrawn / off market | CRM removes it | Redirects to its suburb page, not a 404 |
| Open-for-inspection times | CRM sends them | Shown with a booking form that adds attendees to the CRM |
| Website enquiry | Not involved | Created as a CRM contact, assigned to the sales agent or property manager |
Ask us on WhatsApp to check how your CRM connects before you commit to anything.
03of 10
Rex, VaultRE (MRI Vault) and Reapit Sales: what each CRM needs before we connect
Website access is granted by your CRM vendor and your office, not by the developer, and each CRM sets its own route. Agentbox now trades as Reapit Sales, and VaultRE as MRI Vault.
| CRM (current name) | Connection route | Can website enquiries create CRM contacts? | What has to happen first |
|---|---|---|---|
| Rex | Open API, the same one the Rex app itself is built on; Rex says all Rex data is reachable through it | Yes: Rex describes customers building links to and from the CRM | API access arranged with Rex for your account |
| VaultRE (MRI Vault) | API for current listings | Yes (enquiries and newsletter sign-ups) | Developer registers as an approved integrator; your office grants access under Office Integrations / Third-Party Access |
| Agentbox (now Reapit Sales) | REST API for approved partners | Yes (reads and writes contacts and listings) | Approved-partner access; API key plus Client ID and Office ID |
| Box+Dice, LockedOn, Eagle (MRI), MyDesktop, others | Confirmed per CRM | Confirmed per CRM | We confirm the feed method for your CRM before you sign |
Where a CRM approves integrators, approval is the CRM's decision, so we confirm it before you pay anything for the build. The Reapit Sales row relies on a third-party API profile; we confirm access with Reapit before you sign.
Have a project in mind?
Send a few lines on WhatsApp or get a fixed AUD quote.
04of 10
Pages that bring in appraisal requests, and where each lead lands
Each page ends in an appraisal request, a buyer registration or an inspection booking. Before launch you send test enquiries yourself and check that each one lands in your CRM against the right person. Our wider work is on our work page, and our Google reviews average 4.9 stars from 76 reviews.
Appraisal request: ‘What’s my home worth?’
A one-step form (address, timeframe, phone) on every listing, suburb and sold page. In your CRM: a contact tagged by suburb and source, assigned to the listing or suburb agent. It books an appraisal rather than showing an automated valuation.
Rental appraisals and leasing enquiries
A landlord form on rental listings and suburb pages, and an enquiry form on each rental. In your CRM: a landlord or tenant contact for the property manager, kept apart from the sales pipeline.
Suburb pages
Recent sales, current listings and the agent who covers the area, next to the appraisal form. In your CRM: requests arrive carrying their suburb, so routing needs no guesswork.
Sold results by suburb and agent
Price shown or withheld exactly as recorded in your CRM: the proof vendors compare between agencies. In your CRM: nothing extra to enter; a listing moves here when marked sold.
Agent profiles with reviews
Each agent's listings, sales and reviews your agency already holds; we never write reviews. In your CRM: profile enquiries go straight to that agent.
Off-market register and inspection booking
Buyers register suburbs, price range and property type to hear about homes before the portals, and book inspection times pulled from the CRM. In your CRM: a buyer contact with those criteria, and attendees added to the inspection.
Source tracking and cost per appraisal
GA4 events and the Meta Pixel, loaded only after consent where required, with the source saved on the CRM contact. What you see: cost per appraisal by channel.
| Feature | How it works | How it is quoted |
|---|---|---|
| Video and 3D tour embeds | Tour links from the CRM listing shown in the gallery | Confirmed per CRM |
| Map search | Listings mapped from their CRM address | Quoted separately |
| Email property alerts | Register form feeds your CRM's alerts, if it sends them | Quoted separately if not |
| Make-an-offer form | Offer details sent to the listing agent in the CRM | Quoted separately |
| Instant price estimate | Needs a licensed property data source | Custom work |
| Multi-office or franchise structure | An area or sub-site per office | Custom software band |
| Staff editing pages | WordPress, or a content editor on Next.js | Agreed in the quote |
| Suburb copywriting, photography, blog migration | Content work, not build work | Not included |
Send us the suburbs each agent covers on WhatsApp and we will show the appraisal routing in your quote.
05of 10
Listing pages: layout, speed and suburb SEO with hundreds of properties
Listing pages carry big galleries viewed on phones, and search pages can hold hundreds of properties. This is the layout each listing page is built to.
Core Web Vitals targets in the quote
Google's 'good' thresholds for listing and search pages: main content loaded (LCP) within 2.5 seconds, response to taps (INP) within 200 milliseconds and layout shift (CLS) of 0.1 or less, at the 75th percentile of page loads (web.dev). The target and how we report it at handover go into the quote.
Photos sized for the screen
On Next.js builds, each CRM photo is served in a modern format such as WebP at the width the screen needs (Next.js's default sizes run from 640 to 3,840 pixels), and the rest of the gallery loads as the visitor scrolls.
Server-rendered pages
Next.js renders listing, suburb and agent pages on the server, so search engines read them without running scripts, and search results are paged.
Structured data
RealEstateAgent markup for the agency and its offices, plus breadcrumb markup on listing, suburb and agent pages.
Redirect map for rebuilds
Every old listing, suburb and agent URL is mapped to its new address before launch, so search engines can pass your current pages' signals to the new URLs.
WordPress or custom Next.js
Choose WordPress if your CRM has a maintained WordPress listings plugin and your staff want to edit pages themselves. Choose Next.js for multi-office groups, large listing volumes or a CRM without a plugin. For suburb content strategy, read our SEO guide for Australia.
| Order | What it shows | Why it sits there |
|---|---|---|
| 1 | Address, price and, in Victoria, the Property Price Statement link | CAV requires the link beside the price |
| 2 | Gallery, with video or 3D tour where the CRM holds one | What buyers scroll first on a phone |
| 3 | Inspection times with a booking button | Adds the attendee to your CRM |
| 4 | Listing agent with photo and direct contact | A named person to call |
| 5 | Description and details from the CRM | Matches the portals |
| 6 | 'Thinking of selling nearby?' appraisal prompt | Many buyers also own a home |
| 7 | Similar listings and recent sales in the suburb | Keeps visitors on your site |
06of 10
Victorian listings from October 2026: Property Price Statement and reserve price rules
Property Price Statement beside the price
The Property Price Statement replaces the Statement of Information from 1 October 2026, and its requirements apply to auctions and fixed-date sales held on and from 16 October 2026. Online ads must display or link it on the first visible part of the main ad, immediately next to the advertised price. Our template pulls the link from its CRM field and places it there.
Reserve prices from 16 October 2026
For auctions and fixed-date sales held on and from that date, agents must publish the seller's reserve price at least 7 days before the sale, as a single dollar amount without 'from', 'over', '+' or 'starting at'. Once published, it should be the only advertised price.
Checks before a listing goes wrong
The site flags Victorian auction and fixed-date listings whose price uses those qualifiers, or that are 7 days from the sale with no single-figure reserve, so staff fix them in the CRM.
This is a technical capability, not legal advice: follow CAV's industry Q&As. Agencies in Melbourne and regional Victoria can ask us to quote the template update on its own.
07of 10
What a real estate website costs in Australia, and the bills that come after it
An agency site carries six bills, two of them ours. For website pricing outside real estate, see website development in Australia.
Website build
Paid to Codingclave, once: A$1,200–A$6,900 for a single-office site.
Hosting, updates and support
Paid to Codingclave, optional: A$80–A$240 a month.
CRM subscription
Paid to your CRM vendor: about $100–$300 per user per month (Proply, 25 June 2026).
CRM API or integration fee
Paid to your CRM vendor, if it charges one; we find out before you sign.
Portal subscriptions
Paid to realestate.com.au and Domain, unchanged by your website.
Domain name and email
Paid by you directly to your registrar, in your agency's name.
| Provider | Published build price | Ongoing | Catch |
|---|---|---|---|
| Identity Marketing | $2,000–$5,000 template; $8,000–$15,000 entry custom; $19,000–$150,000 fully custom | Monthly plan (hosting, listing feed management, support), price not published | Most builds take up to 24 weeks |
| Aro | $0 templated or $7,400 custom setup | $100 a month | Only when bundled with an Aro software package; unbundled price unclear |
| Five by Five | Not published | Not published | Quote only |
| iDashSites | Not published | Not published | Best fit for iDashboard users |
| Agentpoint (Reapit Websites) | Not published | Not published | Part of the Reapit group |
| Codingclave | A$1,200–A$6,900 (1–3 weeks) | A$80–A$240 a month, optional | Prices exclude GST; CRM fees separate; fixed quote before you pay |
Already on Aro or iDashboard? That vendor's bundled website may suit you better.
On Rex, VaultRE or Reapit Sales and want to own the site? That is where we fit: a fixed price, your CRM as the data source, and a site that stays yours if you change CRM.
Timeline. Identity Marketing says most builds take up to 24 weeks, and Aro quotes 8–12 weeks for custom. Ours take 1–3 weeks once CRM access is granted; CRM approval time is shown separately.
Want a fixed AUD price for this?
Tell us what you need and get a quote in writing.
08of 10
Custom real estate CRM: when owning it pays off, and when your subscription is the better deal
Proply puts Australian real estate CRMs at about $100–$300 per user per month, and Agentbox (Reapit Sales) at about $165. A website plus owned CRM from us is A$5,500–A$39,000 once, over 4–10 weeks.
Portal uploads: the main trade-off
Uploads to realestate.com.au need an approved REAXML uploader agreement. A custom CRM either keeps an accredited CRM or feed provider for portal uploads, or seeks REA and Domain accreditation itself. That approval and its timeline are not ours to promise.
Keep your trust accounting and property management software
We don't suggest replacing them. An owned CRM covers contacts, appraisals, listings, vendor reporting and lead routing, and sits beside your existing trust accounting and property management tools.
| Factor | Keep Rex / VaultRE / Reapit Sales | Website + owned CRM built by Codingclave |
|---|---|---|
| Upfront | Onboarding fee, if any, per vendor quote | A$5,500–A$39,000 once, agency website included |
| Yearly for 10 users | About $12,000–$36,000 (Proply range × 10 × 12) | Hosting A$80–A$240 a month, plus the accredited feed provider's fee (quoted by that provider), plus changes you request |
| Break-even arithmetic | Not applicable: the fee continues while you use it | At about $19,800 a year (Agentbox figure), each A$10,000 of build cost equals about six months of subscription, before hosting and feed fees |
| Portal uploads to REA and Domain | Built in (approved uploader) | Needs an accredited feed provider or your own REA and Domain accreditation |
| Data and roadmap | Vendor's platform | Your database, your feature list |
Our recommendation
Most single-office agencies should keep Rex, VaultRE or Reapit Sales and own the website. An owned CRM suits groups with unusual workflows, high per-user costs or a wish to own the database outright. Build costs are on our custom software development page; for an owned CRM in another industry, see education and migration agents.
Send us your user count and current CRM on WhatsApp and we will set out both options side by side.
09of 10
Consent, spam and privacy rules for appraisal and buyer leads
Spam Act 2003
Commercial email and SMS need consent, sender identification and a working unsubscribe, and unsubscribe requests must be actioned within five working days; ACMA enforces the Act. The build records consent on the CRM contact before any drip email or SMS follows an appraisal request.
Privacy Act and the AML/CTF change
The small-business exemption ($3 million turnover or less) still exists. From 1 July 2026, real estate agents are AML/CTF tranche-2 reporting entities, covered by the Privacy Act for their AML/CTF-related handling of personal information regardless of turnover.
Built into every form
A privacy policy link, unticked consent checkboxes, enquiries stored in the CRM rather than in website inboxes, and no lead data in URLs.
This describes technical capability, not legal advice. Read the OAIC's small business guidance and ACMA's spam rules.
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Working with us from India on your agency site
Codingclave Development LLP has delivered 200+ projects, holds 4.9 stars from 76 Google reviews (read them) and is Top Rated on Upwork. We are founder-led by Ashish Sharma since 2017 and based in Lucknow, India, with no office, staff or ABN in Australia. The full remote model is on our Australia page.
Hours by city
Mon–Sat, 10am–7pm India time: during daylight saving, until 12:30am in Sydney and midnight in Adelaide (11:30pm and 11pm from 5 April 2027); all year, until 11:30pm in Brisbane and the Gold Coast and 9:30pm in Perth. Send a change after your 5pm finish and see progress before your morning sales meeting.
What you own
The domain, hosting, code repository, GA4 and Meta accounts can sit in your agency's name from the start, so changing CRM later means re-pointing the feed, not rebuilding the site. Code and IP transfer terms are written into your contract.
How payment works
Fixed AUD prices, with the milestone schedule set out in your quote before you sign.
Who you talk to
WhatsApp first on +91 92771 84741, plus email and video calls, directly with the founder-led team.
Support after launch
Optional hosting and support, A$80–A$240 a month, includes uptime monitoring. Saturday-morning auctions fall before our working window opens, but a website problem never stops your listings: realestate.com.au and Domain receive them straight from your CRM. CRM outages are your CRM vendor's to fix, and we tell you when the feed is the cause.
| City | Our hours, your time | Overlap with your 9am–5pm |
|---|---|---|
| Sydney, Melbourne, Canberra, Hobart | 3:30pm–12:30am AEDT | 1.5 hours (2.5 in winter) |
| Adelaide | 3:00pm–12:00am ACDT | 2 hours (3 in winter) |
| Brisbane, Gold Coast | 2:30pm–11:30pm AEST | 2.5 hours all year |
| Perth | 12:30pm–9:30pm AWST | 4.5 hours all year |
Pricing in AUD
Real estate website and CRM pricing in AUD
Most single-office agencies fall in the first band, built in 1–3 weeks, not months. What moves a quote within it: a WordPress listings plugin or an API build, the number of suburb and agent pages, custom or adapted design, and whether an old site needs a redirect map.
An owned CRM moves the build to the website + CRM band; multi-office groups needing an area per office or franchise rules move to custom software. CRM and portal fees are paid to those vendors.
Business website
A$1,200 – A$6,900
Excl. GSTBusiness website (custom design, Next.js or WordPress) · Typical timeline: 1–3 weeks
A single-office agency site on Next.js or WordPress that reads listings from your CRM, with listing search, suburb and sold-results pages, agent profiles, and appraisal and inspection forms that create CRM contacts.
Get a quote for this plan
Real estate website + CRM
An agency website plus an owned CRM for contacts, appraisals, listings, vendor reporting and lead routing, with portal uploads through an accredited feed provider.
Custom software, portal or SaaS
Multi-office groups and franchises: an area or sub-site per office, shared agent and listing data, and group reporting.
Hosting, backups, monitoring and support
Hosting, security updates, uptime monitoring, feed checks and small content changes.
- Fixed price in AUD
- Free scoping call
- No obligation
Fixed price in writing once we know your CRM, page count and number of offices.
Prices are in Australian dollars and do not include GST: Codingclave is an overseas (India-based) supplier and is not registered for Australian GST. If your business is GST-registered, check with your accountant whether the reverse-charge rules apply to imported services.
Fixed AUD quote
Fixed AUD quote for your agency site in one business day
Tell us your CRM and your current site. Within one business day we reply with a fixed scope and price, or the questions we need answered first; free, with no obligation.
Ashish Sharma
Founder, Codingclave
Ashish or the team will reply on WhatsApp or email within one business day.
- ★ 4.9 on Google (76 reviews)
- 200+ projects since 2017
- Top Rated on Upwork
- Founder-led delivery
Prefer WhatsApp?
WhatsApp AshishHow it works
From CRM check to launch in six steps
The build takes 1–3 weeks once your CRM grants access. The wait for that access or for integrator approval is set by the CRM vendor and shown separately in the quote.
CRM check and access request
We confirm the feed or API route your CRM offers and any integrator approval it needs.
Fixed AUD quote and scope
Including the refresh interval for listings, the Core Web Vitals target for listing pages and the list of URLs to redirect.
Design and build on staging
You review the site on a staging address before launch, connected to your CRM feed once the CRM grants access.
Lead routing test
Test appraisal, leasing, inspection and register submissions must land in the CRM, assigned to the right agent or property manager.
Launch with redirects and analytics checks
Every redirect applied, and GA4 and Meta events checked to fire only after consent where it is required.
Handover and optional support
Logins and the code repository are handed over as set out in your contract; hosting and support only if you choose it.
FAQ
Questions Australians ask us
Can’t see yours? Ask Ashish directly — you’ll get a straight answer, not a sales script.
Ask Ashish directly
What is the best real estate website in Australia?
What is the best website design for real estate?
How do you build a website for a real estate agent?
Which CRM is best for real estate agents in Australia?
Can my agency website show the same listings as realestate.com.au?
What is REAXML?
Why does a real estate website cost more than a normal business website?
Should a real estate agency build its own CRM instead of paying per user?
Ashish Sharma · Founder
Send us your CRM name and website for a fixed AUD quote
Tell us your CRM and your current site. Within one business day we reply with a fixed scope and price, or the questions we need answered first; free, with no obligation.
- WhatsApp us or fill in the form
- Free scoping call
- Fixed AUD quote, no obligation
- ★ 4.9 on Google (76 reviews)
- 200+ projects since 2017
- Top Rated on Upwork
- Founder-led delivery
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Our work
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Working with us from Adelaide
Ashish Sharma
Founder, Codingclave · Updated 6 October 2026
Ashish founded Codingclave in Lucknow, India, in 2017 and still leads delivery on every project.
Sources (12)· public sources cited on this page
- Consumer Affairs Victoria – Industry Q&As: new changes to property sales and underquoting laws
- VaultRE – API basics
- Rex Software – Open API opportunities for large real estate agencies
- APIs.io – REA Group REAXML listing feed (third-party API profile)
- API Evangelist on GitHub – Agentbox (Reapit Sales) API profile (third-party)
- Proply – Best real estate CRM in Australia (25 June 2026)
- CoStar Group – Completes acquisition of Domain (27 August 2025)
- OAIC (via Law Society of NSW) – Privacy guidance for reporting entities under the AML/CTF Act (February 2026)
- ACMA – Avoid sending spam
- Identity Marketing – Real estate website design
- Arosoftware – Real estate websites
- web.dev – Web Vitals