Wati vs Interakt vs AiSensy 2026: Real Pricing + Winner
WATI vs Interakt vs AiSensy: the short answer
Interakt is the cheapest of the three for marketing messages and the natural pick for Shopify stores. AiSensy has the cheapest monthly-billed entry plan, the lowest utility rate and the best Click to WhatsApp ad tools. WATI costs the most on published prices but has the most complete shared inbox for support teams. I read every plan, rate and limit below on the three pricing pages on 29 October 2026.
I'm Ashish Sharma, founder of Codingclave. We build integrations on WATI, Interakt and AiSensy, and we sell our own pay-per-message tool, PayPerWA, which competes with all three. I've kept it out of the rankings and added it only as a reference line, with the cases where it loses.
| If you are | Pick | Why |
|---|---|---|
| A Shopify D2C store, cart recovery and order updates | Interakt | Native Shopify flows and the lowest marketing rate (₹0.970 on Starter) |
| A support team that lives in the inbox, on HubSpot or Salesforce | WATI | AI inbox features, routing, HubSpot on Pro, Salesforce on Business |
| Running Click to WhatsApp ads for leads (real estate, coaching) | AiSensy | Ads manager on every plan, even the free one |
| Sending mostly order updates and OTPs | AiSensy or Interakt Advanced | Utility at ₹0.145 or ₹0.140 against WATI's ₹0.1495 and Interakt Starter's ₹0.160 |
| Sending under about 18,600 marketing messages a month | None of the three | A no-subscription tool costs less at that volume (see the PayPerWA section) |
Prices side by side (checked 29 October 2026)
Plan fees are before 18% GST. Message rates are for Indian numbers and already include Meta's charge (₹0.8631 marketing, ₹0.115 utility, authentication and service).
| WATI | Interakt | AiSensy | |
|---|---|---|---|
| Entry plan that can broadcast | Growth: ₹2,999 a month, ₹2,699 billed quarterly, ₹2,199 billed yearly | Starter: ₹3,499 a quarter or ₹11,999 a year (not sold monthly) | Basic: ₹1,500 a month, ₹1,425 quarterly, ₹1,350 yearly |
| Next plan up | Pro: ₹6,499 (₹4,899 yearly) | Growth: ₹2,799 a month (₹26,399 a year) | Pro: ₹3,200 (₹2,880 yearly) |
| Top published plan | Business: ₹18,499 (₹14,799 yearly) | Advanced: ₹3,799 a month (₹35,999 a year); Enterprise on request | Premium ₹9,100; Unlimited ₹45,000 |
| Users on the entry plan | 3, no extra users on Growth | Unlimited agents (owner roles on Starter) | Owner + 5 agents, extra ₹750 each |
| Broadcast limit | 15,000 a month on Growth; unlimited on Pro | Unlimited messages | No monthly cap listed |
| Marketing message | ₹1.0357 (Growth rate card) | ₹0.970 Starter, ₹0.958 Growth, ₹0.949 Advanced | ₹1.09 |
| Utility message | ₹0.1495 | ₹0.160, ₹0.150, ₹0.140 | ₹0.145 |
| Authentication message | ₹0.1495 | ₹0.129, ₹0.128, ₹0.127 | ₹0.145 |
| Service reply after Meta's free 1,000 a month | ₹0.1380 | ₹0.129, ₹0.128, ₹0.127 | ₹0.145 |
| Free option | 7-day free trial | Free trial | Forever Free plan, no broadcasts |
Notes on the rates:
- WATI publishes its India rates in a Growth-plan rate card linked from its pricing page, dated 1 October 2026. That is Meta plus 20% on marketing and plus 30% on utility. Pro and Business get an "additional discount" the card doesn't quantify.
- Interakt's Enterprise plan lists "no markup charges", meaning Meta's rate only.
- AiSensy's page doesn't say whether its rates include GST, so I treat them as before GST, the dearer case. Its page also still describes the free window after a Click to WhatsApp ad as 72 hours; Meta's own pricing page says it may stay open for up to 7 days.
What a month costs on each, with GST
Marketing messages to Indian numbers, plan fee and 18% GST included, each on its entry plan and shortest billing cycle (WATI moves to Pro above its 15,000 Growth cap):
| Marketing messages a month | WATI | Interakt Starter | Interakt Growth | AiSensy Basic | PayPerWA (ours, for reference) |
|---|---|---|---|---|---|
| 1,000 | ₹4,761 | ₹2,521 | ₹4,433 | ₹3,056 | ₹1,218 |
| 5,000 | ₹9,649 | ₹7,099 | ₹8,955 | ₹8,201 | ₹6,092 |
| 10,000 | ₹15,760 | ₹12,822 | ₹14,607 | ₹14,632 | ₹12,185 |
| 50,000 | up to ₹68,775 (Pro) | ₹58,606 | ₹59,825 | ₹66,080 | ₹60,923 |
A mixed month looks different. Take a store sending 5,000 marketing and 10,000 utility messages and 3,000 replies from one number (Meta's first 1,000 replies are free): Interakt Starter ₹9,292, AiSensy Basic ₹10,254, Interakt Growth ₹11,027 and WATI Growth ₹11,739, all with GST. Our WhatsApp API pricing guide runs the same sums for Gupshup, Gallabox, DoubleTick and Meta's Cloud API directly, up to 2 lakh messages.
Want these numbers for your own mix? WhatsApp Ashish on +91 92771 84741 with your monthly marketing, utility and reply counts, and I'll send the bill on each of the three, GST included.
WATI vs Interakt
Price. Interakt is cheaper on both lines. Its Growth plan is ₹2,799 a month against WATI Growth's ₹2,999, and its marketing rate is ₹0.958 against WATI's ₹1.0357. If you can pay by the quarter, Interakt's Starter plan (₹3,499) drops the plan fee to about ₹1,166 a month. At 10,000 marketing messages a month the gap is ₹1,153 between the two Growth plans and ₹2,938 against Interakt Starter, with GST.
Team size. This is where the two differ most. WATI Growth includes 3 users and allows no extras; you move to Pro (₹6,499, 5 users, then ₹1,299 a month per user) as the team grows. Interakt includes unlimited agents on every plan. A 6-person support team pays WATI Pro plus one extra seat, ₹7,798 a month before messages; on Interakt Growth it pays ₹2,799.
Inbox and integrations. WATI's inbox is the more complete one: AI conversation summaries on every plan, then live translation, intelligent routing and operator reports on Pro, and HubSpot on Pro or Salesforce on Business. Interakt Growth adds FAQ automations and simple chatbot flows, catalogs, native payments and public APIs; branching chatbots, auto-assignment and advanced webhooks come with Advanced.
Pick WATI if your support team needs a polished inbox and a native CRM connector and the plan fee is not the deciding line. Pick Interakt for Shopify, for larger teams on a budget, or when marketing messages are most of your bill. If WATI is on your shortlist, our WATI pricing breakdown has every plan limit, and Interakt pricing India 2026 does the same for Interakt.
AiSensy vs Interakt
Price. AiSensy Basic is ₹1,500 a month on monthly billing; Interakt's cheapest WhatsApp plan is ₹3,499 a quarter. If you want to pay month to month, AiSensy is cheaper to start and Interakt Growth (₹2,799) is the comparison. Per message, Interakt wins on marketing (₹0.970 or less against ₹1.09), which is ₹1,200 a month before GST at 10,000 marketing messages. AiSensy wins on utility (₹0.145 against ₹0.160 on Interakt Starter and ₹0.150 on Growth); only Interakt Advanced is lower at ₹0.140.
Seats. AiSensy Basic includes the owner and five agents, then ₹750 a month per agent. Interakt includes unlimited agents, so a team of ten pays nothing extra.
Chatbots and AI. On AiSensy the drag-and-drop chatbot is an add-on, ₹2,500 a month for five flows, and an AI chat agent is ₹1,350 a month for 1,000 AI replies. Interakt includes FAQ and linear chatbot flows from Growth and branching flows on Advanced; its WhatsApp AI Agents add-on is ₹3,000 a month.
Ads. AiSensy's Click to WhatsApp ads manager is on every plan, including Forever Free, and its pricing page offers 1,000 free Meta ad credits on the free plan. Interakt has a CTWA ad launcher and can pass conversion data to Meta. If ads are your main lead source, AiSensy is set up for it; read how the free entry point window cuts ad-led message costs before you budget.
Pick AiSensy for ad-led lead generation, monthly billing and order-update traffic. Pick Interakt for Shopify, large teams and marketing-heavy sending. The plan-by-plan AiSensy detail is in AiSensy pricing India 2026.
WATI vs AiSensy
AiSensy is cheaper to enter (₹1,500 against ₹2,999 a month), has a slightly lower utility rate (₹0.145 against ₹0.1495) and more seats on the entry plan (owner plus five against three). WATI's marketing rate is lower (₹1.0357 against ₹1.09), so at high marketing volume the plan-fee gap shrinks: at 50,000 marketing messages a month WATI Growth would be ₹64,645 against AiSensy Basic's ₹66,080, except that WATI Growth stops at 15,000 broadcasts, so you would be on Pro at up to ₹68,775.
WATI includes a chatbot builder and 1,000 automation triggers a month on Growth; on AiSensy the chatbot flows cost ₹2,500 a month extra. Add that and AiSensy Basic with chatbots is ₹4,000 a month before messages, more than WATI Growth. Pick WATI when you want the bot and the inbox in one plan; pick AiSensy when broadcasts and ads matter more than bots.
Features compared, from the pricing pages
| Feature (entry plan unless noted) | WATI Growth | Interakt Starter / Growth | AiSensy Basic |
|---|---|---|---|
| Users | 3 | Unlimited | Owner + 5, ₹750 per extra |
| Chatbot | Chatbots and automations to start, 1,000 triggers a month | Greeting and away messages on Starter; FAQ and linear flows on Growth | Add-on, ₹2,500 a month for 5 flows |
| AI | 1 AI agent, 2,000 AI credits a month | AI Agents add-on, ₹3,000 (Growth and Advanced) | AI chat agent add-on, ₹1,350 a month |
| API and webhooks | 10,000 API calls a month, no webhooks | Public APIs from Growth; advanced webhooks on Advanced | Template message APIs; webhooks from Premium |
| Shopify | Abandoned cart tools, with a USD 4.99 Shopify add-on | Native Shopify flows on its Shopify plan | Shopify and WooCommerce integrations |
| CRM connectors | 2 on Growth; HubSpot on Pro; Salesforce on Business | 60+ plug-and-play integrations | Marketplace integrations |
| Click to WhatsApp ads | Meta and Google ad accounts and click-to-message ad tracking on Business | CTWA ad launcher, conversion data to Meta | Ads manager on every plan |
| Support | Email, 24x5 on Growth; 24x7 chat from Pro | Personalised support on Enterprise | Priority support on Premium |
Where PayPerWA fits (our product)
PayPerWA has no plan fee: you pay Meta's rate plus our ₹0.20 a message, GST included, on every message, replies included. A worked month for a small store sending 5,000 marketing and 2,000 utility messages and 1,500 replies from one number:
- Meta's charge: ₹4,316 marketing + ₹230 utility + ₹58 for the 500 replies above Meta's free 1,000 = ₹4,603
- GST on Meta's charge: ₹829
- Our fee: 8,500 messages × ₹0.20 = ₹1,700
- Total: ₹7,132, against ₹7,553 on Interakt Starter, ₹8,629 on AiSensy Basic, ₹9,385 on Interakt Growth and ₹10,084 on WATI Growth, all with GST
Where it loses: above about 18,600 marketing messages a month Interakt Starter is cheaper, and for mostly order updates and OTPs our flat ₹0.20 makes a utility message ₹0.3357 with GST, about double AiSensy's or Interakt's. Large support teams also get more from WATI's or Interakt's inbox. The head-to-heads are in PayPerWA vs AiSensy, PayPerWA vs Interakt and PayPerWA vs WATI.
How to pick: a quick decision guide
- Is it a Shopify store whose WhatsApp is mostly cart recovery and order updates? Interakt.
- Does a support team of 3 or more live in the inbox, with HubSpot or Salesforce? WATI Pro, or Interakt Growth if the budget is tight.
- Are Click to WhatsApp ads your main lead source? AiSensy.
- Are most of your messages order updates and OTPs? AiSensy Basic or Interakt Advanced, then compare plain SMS for OTPs.
- Under about 18,600 marketing messages a month, or seasonal campaigns? A no-subscription option such as PayPerWA.
- Need an AI chatbot that answers from your own documents? Any of the three, with OpenAI or Claude on top; budgets are in our AI chatbot development cost guide.
Getting it live: integration cost and time
The plan gets you the tool; wiring it into your store, CRM and payment flow is the part most teams hire out. Our fixed prices for these three:
| Codingclave integration | WATI | Interakt | AiSensy |
|---|---|---|---|
| Starter: templates, order updates, inbound webhook, one store or CRM sync | ₹7,999 to ₹15,000, 3 to 4 days | ₹7,999 to ₹15,000, 3 to 4 days | ₹7,999 to ₹15,000, 3 to 4 days |
| Pro: abandoned cart, broadcasts, chatbot, multi-platform sync | ₹35,000 to ₹75,000, 8 to 10 days | ₹35,000 to ₹75,000, 8 to 10 days | ₹32,000 to ₹65,000, 7 to 9 days |
Meta's business verification and template reviews run alongside and can add time we don't control. Each build includes 6 months of free bug fixes after launch. For a full stack with payments, add Razorpay.
Get your WhatsApp stack live
Tell me which of the three you're leaning towards, your monthly message mix and your store or CRM, and I'll reply with the monthly bill on each and a fixed quote for the integration.
Get a free WhatsApp strategy call
Or WhatsApp Ashish. We reply within 2 hours (Mon–Sat 10:00–19:00 IST).
About the author
Ashish Sharma founded Codingclave in 2017 and has led 200+ projects since. His Lucknow team builds WhatsApp integrations on WATI, Interakt, AiSensy, Gupshup and Meta's Cloud API, and runs PayPerWA, a pay-per-message WhatsApp tool on the Cloud API.
Sources
All read on 29 October 2026.
- WATI pricing (monthly, quarterly and yearly views) and its linked Growth plan rate card for India, dated 1 October 2026
- Interakt pricing (monthly, quarterly and yearly views)
- AiSensy pricing (monthly, quarterly and yearly views)
- Meta: pricing on the WhatsApp Business Platform and Meta's rate viewer for India in rupees
Frequently asked questions
For a Shopify store or anyone sending mostly marketing messages, Interakt usually costs less: its marketing rate is ₹0.970 on Starter against AiSensy's ₹1.09, and its WhatsApp Starter plan is ₹3,499 a quarter (about ₹1,166 a month) against AiSensy Basic at ₹1,500 a month. At 10,000 marketing messages a month that is ₹12,822 on Interakt Starter and ₹14,632 on AiSensy Basic, both with 18% GST. AiSensy is the better pick for Click to WhatsApp ad campaigns, monthly billing without a quarterly commitment, and utility-heavy traffic, where its ₹0.145 rate beats Interakt Starter's ₹0.160. Prices checked on both pricing pages on 29 October 2026.
WATI is the stronger shared inbox for support teams, with AI features, routing and HubSpot (Pro) or Salesforce (Business) connectors. Interakt is cheaper and stronger for Shopify D2C. On 29 October 2026 WATI Growth was ₹2,999 a month on monthly billing with 3 users and 15,000 broadcasts, plus ₹1.0357 per marketing message; Interakt Growth was ₹2,799 a month with unlimited agents, plus ₹0.958. At 10,000 marketing messages a month WATI Growth comes to ₹15,760 and Interakt Growth ₹14,607, with GST.
For marketing messages, Interakt at every volume we priced: ₹2,521 a month at 1,000 messages and ₹58,606 at 50,000 on its quarterly Starter plan, with GST. AiSensy has the lowest monthly-billed entry plan (Basic, ₹1,500) and the lowest utility rate of the three (₹0.145). WATI is the dearest of the three on published prices, because its Growth plan is ₹2,999 a month and its marketing rate ₹1.0357. If you send under about 18,600 marketing messages a month, a no-subscription tool such as our PayPerWA costs less than all three.
Two parts: a plan fee and a per-message rate that already includes Meta's charge. Plans start at ₹1,500 a month (AiSensy Basic), ₹3,499 a quarter (Interakt Starter) and ₹2,999 a month (WATI Growth), plus 18% GST. Meta's own India rate is ₹0.8631 per marketing message and ₹0.115 per utility or service message; the three add about ₹0.09 to ₹0.23 on a marketing message. Since 1 October 2026 in-window utility templates are charged, and service replies after each business number's first 1,000 a month. A store sending 5,000 marketing and 10,000 utility messages plus 3,000 replies pays about ₹9,292 on Interakt Starter, ₹10,254 on AiSensy Basic and ₹11,739 on WATI Growth, with GST.
Yes. AiSensy's Forever Free plan gives you the WhatsApp Business API on your number, a live chat inbox, its Click to WhatsApp ads manager and ₹50 of message credit, but it cannot send broadcasts. To broadcast you need Basic at ₹1,500 a month (₹1,350 billed yearly). WATI offers a 7-day free trial instead, and Interakt a free trial on each plan.
Yes, all three connect to Shopify. Interakt has the deepest native flows for abandoned carts, COD confirmation and order updates, sold through its Shopify plan. WATI's Growth plan includes Shopify abandoned-cart tools but needs its USD 4.99 a month Shopify add-on. AiSensy lists Shopify and WooCommerce integrations on Basic and up. For a pure Shopify D2C brand, start with Interakt.
With Codingclave, a starter integration on one platform (templates, order updates, an inbound webhook and one store or CRM sync) takes 3 to 4 days from ₹7,999. A fuller build with abandoned cart, broadcasts, a lead-capture chatbot and multi-platform sync takes 8 to 10 days on WATI or Interakt (₹35,000 to ₹75,000) and 7 to 9 days on AiSensy (₹32,000 to ₹65,000). Meta's own business verification and template reviews run alongside and can add days we don't control.
Yes. The provider handles WhatsApp delivery and the inbox; the AI model answers from your documents, qualifies leads and hands off to a person when it is unsure. All three also sell their own AI add-ons: WATI includes AI credits in every plan, Interakt sells WhatsApp AI Agents at ₹3,000 a month on Growth and Advanced, and AiSensy sells an AI chat agent at ₹1,350 a month for 1,000 AI replies. A custom bot on OpenAI or Claude makes sense when those cannot reach your own systems; we quote it after scoping.