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PayPerWA vs Interakt compared on pricing, bulk campaigns, chatbot builder, Shopify integration, and total monthly cost. Find the best WhatsApp marketing platform for your business.
Interakt (by Haptik / Jio) is a well-established WhatsApp Business Suite with deep Shopify and WooCommerce integrations, popular among D2C brands in India. Their pricing starts at ₹1,799 per month for the Starter plan, with a separate per-message fee layered on Meta's conversation charges. Interakt is known for its slick Shopify plugin that automates abandoned-cart recovery and order updates out of the box.
PayPerWA competes on a completely different axis: no monthly subscription, a flat ₹0.20 per message, and full REST API access. For D2C brands heavily invested in the Shopify ecosystem, Interakt's pre-built integration has real value. But for businesses comfortable hooking up webhooks themselves (or running on non-Shopify platforms), PayPerWA delivers the same Meta Cloud API for a fraction of the monthly cost.
A side-by-side comparison of the most important factors.
| Feature | PayPerWA | Interakt |
|---|---|---|
| Monthly Subscription | ₹0 | ₹1,799 – ₹4,999 / month |
| Platform Fee per Marketing Msg | ₹0.20 | ₹0.36 (Starter) – ₹0.40 |
| Total per Marketing Msg | ₹1.06 | ₹1.22 – ₹1.26 |
| Auto-Refund on Failed Messages | ✅ Yes | ❌ No |
| Native Shopify Plugin | 🟡 Via API | ✅ Out-of-box |
| Official Meta Cloud API | ✅ Yes | ✅ Yes |
| Drag-and-Drop Chatbot Builder | ✅ Included | ✅ Included |
| Team Inbox | ✅ Included | ✅ Included |
| Free Onboarding | ✅ Yes | ✅ Yes |
| Minimum Commitment | None | Monthly |
Based on our experience delivering 200+ projects since 2017.
If you run a Shopify store and want abandoned-cart recovery, order-status messages, and review requests up and running in 15 minutes without touching code, Interakt is the obvious choice — the native plugin is genuinely excellent and worth the premium for merchants who value their time over savings.
For everyone else — coaching institutes, real estate agencies, clinics, WooCommerce stores, custom apps, and businesses that already have a developer who can hit a REST API — PayPerWA is the smarter pick. Same Meta infrastructure, ₹21,588 less per year on subscription alone (using Interakt Starter), and a leaner bill that scales with actual usage. At Codingclave we build the Shopify integration in a day for a flat fee, and you own it forever.
Frequently asked questions about PayPerWA vs Interakt.
For small Shopify merchants with moderate volume, probably not — the ₹21,588 annual subscription is a lot of margin for features you could build on PayPerWA via webhooks. For larger Shopify stores valuing zero engineering time, the plugin saves real developer hours and the monthly fee is easily justified.
Yes, via webhooks and the PayPerWA REST API. It requires a small amount of developer setup (which Codingclave does for a one-time fee), but once connected it covers abandoned-cart recovery, order confirmations, shipping updates, and review requests — exactly what Interakt's native plugin does. The difference is you own the integration and pay nothing monthly for it.
Yes. Both offer visual flow builders for FAQ bots, lead capture, and automated replies. Interakt's builder has a few more pre-built templates; PayPerWA's is leaner but covers all common business flows.
Both offer WhatsApp-based support and onboarding. Interakt has a larger support team due to scale. PayPerWA offers a more personalised experience — direct founder access and faster response times for small-to-mid businesses.
Yes. Disconnect your phone number from Interakt, reconnect to PayPerWA, re-submit templates for Meta approval, and import contacts via CSV. Our team handles the migration as part of free onboarding, typically completed within 48 hours with zero downtime.
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