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Send bulk WhatsApp campaigns, run a 2-way team inbox, and build no-code chatbots on Meta's official Cloud API. ₹0/month subscription, only ₹0.20 per message as a platform fee, auto-refund on failed delivery.
Per Message
Monthly Fee
Official API
Get a live demo + your first 100 messages free. We'll WhatsApp you within 10 minutes.
Zero subscription, lowest platform fee, auto-refund on failed delivery, and the same official Meta Cloud API every major competitor uses — for less.
Competitors charge ₹999–₹3,000/month just to log in. PayPerWA charges ₹0/month. You only pay when you actually send a message. Perfect for businesses with seasonal or unpredictable volumes.
Every message goes through Meta's verified WhatsApp Business Cloud API. Green-tick eligible, fully compliant, zero risk of bans — unlike grey-route bulk senders that get blocked in hours.
Just ₹0.20 per message as platform fee, plus Meta's actual conversation cost. That's up to 60% cheaper than AiSensy, Interakt, WATI, and DoubleTick on total cost per message.
If Meta cannot deliver a message for any reason, your wallet is refunded instantly. You only pay for successful delivery — a policy almost no competitor offers.
Upload a CSV, pick a template, personalise with variables, hit send. Thousands of messages delivered in minutes with real-time read, delivered, and reply tracking.
Automate replies, qualify leads, book appointments, and run 24/7 customer support without writing a line of code. Connect to Dialogflow or OpenAI for advanced flows.
Plug WhatsApp into your CRM, LMS, Shopify store, or custom app. Send order updates, abandoned cart recovery, OTPs, and support messages programmatically.
Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Urdu — reach customers in the language they actually read.
No subscription. No setup fee. No minimum commitment. Pay only for what you actually send.
Flat PayPerWA fee for every message sent
Same across all providers — Meta charges these directly.
Total Cost Per Marketing Message
(₹0.20 PayPerWA + ₹0.86 Meta) — up to 60% cheaper than competitors on total cost
Calculate Your Savings12 enterprise-grade features on zero subscription. Nothing locked behind a paywall.
Send personalised messages to thousands of contacts from a single CSV upload. Meta-approved templates, variable merge fields, media attachments, and real-time delivery tracking.
Shared inbox for your sales and support team. Assign chats, add internal notes, track first-response time, and keep every conversation inside the free 24-hour reply window.
Drag-and-drop flow builder for FAQ bots, lead qualification, appointment booking, and feedback collection. Connect to OpenAI or Dialogflow for AI-powered replies.
Create marketing, utility, and authentication templates with media, buttons, and variables. Preview exactly how it looks on WhatsApp before Meta approval.
Unlimited contacts with custom tags, segments, fields, and opt-in status. Build audiences for targeted broadcasts and keep your lists compliant.
Live delivery, read, reply, and click rates for every campaign. Agent metrics, cost reports, ROI tracking, and downloadable CSV exports.
Upload any CSV — our smart field mapper auto-detects name, phone, email, tags, and custom fields. Import tens of thousands of contacts in seconds.
Full API to send messages, manage contacts, trigger campaigns, and receive events. Perfect for CRMs, e-commerce stores, and custom software.
Prepaid wallet with transparent per-message deductions. Failed messages are automatically refunded to your wallet in real time.
Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Urdu. Send messages in the language your customers actually read.
We guide you through Meta's official business verification and green-tick application, including documentation and follow-up.
Downloadable GST invoices for every wallet top-up. Perfect for Indian businesses claiming input tax credit on WhatsApp marketing spend.
Side-by-side comparison of the top WhatsApp marketing platforms in India. Same Meta Cloud API underneath — massive difference in cost.
| Platform | Monthly Fee | Per Marketing Msg* | Free Reply Window | Auto-Refund |
|---|---|---|---|---|
| PayPerWAYou Save | ₹0 | ₹1.06 | ✅ Free | ✅ |
| AiSensy | ₹999/mo | ₹1.14 | ✅ Free | ❌ |
| Interakt | ₹1799/mo | ₹1.22 | ✅ Free | ❌ |
| WATI | ₹2499/mo | ₹1.37 | ✅ Free | ❌ |
| DoubleTick | ₹1500/mo | ₹1.24 | ✅ Free | ❌ |
*Total cost per marketing message including platform fee + Meta conversation charge.
From signup to your first campaign — we guide you through every step.
Create your PayPerWA account with just your name and WhatsApp number. No credit card, no setup fee.
We walk you through Meta's embedded signup and phone number verification in under 30 minutes. Completely free as part of onboarding.
Import your contacts via CSV with smart field mapping. Create your first marketing or utility template and submit for Meta approval.
Pick a template, choose an audience, personalise with variables, and hit send. Thousands of messages delivered in minutes.
Pay only for messages you send. Prepaid wallet with UPI or card top-up, GST invoices, and auto-refund on failed delivery.
An honest, no-fluff guide to how WhatsApp marketing actually works, how pricing is structured, and how to pick the right platform.
WhatsApp marketing software is a cloud platform that lets businesses send promotional and transactional messages to customers over WhatsApp at scale. It sits on top of Meta's official WhatsApp Business Cloud API, which is the only approved, safe way to send bulk messages without risking account bans. A good WhatsApp marketing platform handles bulk broadcasts with personalisation, a 2-way team inbox, a drag-and-drop chatbot builder, contact management, template approval workflows, detailed analytics, and a REST API for integrating with CRMs, e-commerce stores, and custom apps. PayPerWA is one such platform, built specifically for Indian businesses that want the benefits of the official Cloud API without committing to a monthly subscription.
WhatsApp Business API pricing has two components, and understanding the difference is critical to choosing the right platform. First, Meta conversation charges — these are billed directly by Meta and are identical across every provider. As of 2026, Meta charges approximately ₹0.86 for a marketing conversation, ₹0.13 for a utility conversation, and ₹0.13 for an authentication conversation in India. Any reply you send to a customer inside the 24-hour customer service window is free. Second, platform fees — these are set by each software provider and this is where prices vary wildly. Most platforms charge a fixed monthly subscription (typically ₹999 to ₹3,000) plus a per-message markup on top of Meta's charges. PayPerWA eliminates the monthly subscription entirely and charges a flat ₹0.20 per message as its platform fee, making the total cost per marketing message roughly ₹1.06 (₹0.20 + ₹0.86).
Yes, WhatsApp marketing is completely legal in India when done through the official Meta Cloud API with recipient opt-in and Meta-approved templates. Unofficial bulk senders that use the regular WhatsApp or WhatsApp Business consumer app are not legal, violate Meta's terms of service, and typically get numbers banned within hours. Under India's Digital Personal Data Protection Act (DPDP Act), businesses sending marketing messages must have legitimate consent, provide a clear opt-out mechanism, and only use phone numbers collected with lawful basis. PayPerWA enforces opt-out handling and template approval automatically, keeping your business on the right side of both Meta's policy and Indian privacy law.
A pay-per-use model is the better choice if your monthly message volume is variable, if you're just getting started with WhatsApp marketing, or if you want predictable costs that only grow with actual usage. A subscription model can make sense at very high volumes where the monthly platform fee becomes a small percentage of total spend — but even then, it rarely beats a lean per-message fee. With PayPerWA's zero-subscription pricing, a restaurant sending 2,000 utility messages per month spends around ₹660 in total, while the same volume on a ₹2,499/month subscription tool would cost ₹3,159 — nearly five times more. For most Indian small and mid-sized businesses, pay-per-use is dramatically cheaper and eliminates the anxiety of paying for capacity you don't use.
Meta classifies every WhatsApp conversation into one of three template categories, and each has its own cost. Marketing messages are promotional — sales announcements, offers, product launches, re-engagement broadcasts, abandoned cart recovery — and cost around ₹0.86 per conversation. Utility messages are transactional — order confirmations, shipping updates, appointment reminders, payment receipts, account alerts — and cost around ₹0.13, which is roughly six times cheaper than marketing. Authentication messages are OTPs, two-factor codes, and login verification, also priced at around ₹0.13. Choosing the correct template category for each use case can dramatically reduce your total monthly WhatsApp cost. A clinic sending 1,000 appointment reminders as utility templates pays around ₹330, while the same 1,000 messages incorrectly sent as marketing would cost around ₹1,060. PayPerWA's onboarding team helps you categorise every template correctly.
Most businesses can be live and sending messages within 24 to 48 hours of signing up. The main time cost is Meta's embedded signup process — connecting your Facebook Business Manager, verifying your business, linking a dedicated phone number that isn't already active on the regular WhatsApp or WhatsApp Business app, and submitting your first template for approval. PayPerWA's onboarding team walks you through each step in a single live session, usually under 30 minutes, and submits your first templates for Meta approval on the same call. Templates typically get approved within 1 to 4 hours, after which you can run your first campaign.
Any business with a phone-number-based customer relationship benefits from WhatsApp marketing, but a few industries see exceptional ROI. Coaching institutes and schools save thousands of rupees on SMS and dramatically improve fee collection through automated reminders. E-commerce and D2C brands recover 15 to 22 percent of abandoned carts through WhatsApp flows versus 2 to 4 percent on email. Real estate agencies broadcast new project launches to their entire lead database in minutes and cut site-visit no-shows with automated reminders. Clinics and hospitals send appointment confirmations, lab reports, and health reminders at near-zero cost thanks to the free 24-hour customer service window. Restaurants fill empty tables with weekend broadcasts and collect 4x more Google reviews through post-visit review requests. Gyms and fitness studios lift renewal rates by 15 to 25 percentage points through automated renewal reminders. Click your industry below for a full playbook tailored to your workflow.
Tailored WhatsApp marketing playbooks across 6 core verticals. Click your industry for workflows, templates, and ROI breakdowns specific to your business.
Typical use cases across coaching institutes, e-commerce brands, real estate agencies, restaurants, and clinics — examples of how PayPerWA fits each workflow.
A 2,000+ student coaching institute moves fee reminders, attendance alerts, exam notices and homework PDFs to WhatsApp. Replaces a ₹2,499/month subscription tool — pays only ₹0.33 per utility message. Typical saving: 55–65% on monthly WhatsApp cost.
A skincare brand sends 15,000+ order updates and marketing broadcasts per month. Auto-refund on failed delivery + wallet model means you only pay for messages that actually land. Typical abandoned-cart recovery rate: 15–22% (vs 2–4% on email).
An agency blasts personalised launch broadcasts + brochures to its full lead database with CSV import and smart field mapping. Site-visit reminders cut no-shows sharply. Works because it runs on the official Meta Cloud API, not risky grey-route senders.
A clinic sends appointment confirmations, lab-report-ready alerts and health reminders. With replies inside the 24-hour service window being free, a typical 2,000-message clinic pays under ₹900/month total — dramatically cheaper than SMS + subscription tools.
A multi-outlet restaurant broadcasts weekend offers, confirms reservations, and auto-requests Google reviews 1 hour after the bill is paid. Review velocity typically grows 4x compared to email. Template approvals handled as part of free onboarding.
A gym chain automates renewal reminders 15/7/3/1 days before expiry and broadcasts empty class slots the night before. Typical renewal rate lift: 55% → 75%+. Class fill rate climbs once empty-slot broadcasts go live.
Everything about pricing, compliance, bans, green tick, integrations and onboarding.
You pay zero monthly subscription. PayPerWA charges a flat ₹0.20 per message as platform fee. On top of that, Meta charges its own conversation fees: ₹0.86 for marketing, ₹0.13 for utility, ₹0.13 for authentication. Replies inside the 24-hour customer window are 100% free. Total cost per marketing message works out to about ₹1.06.
Yes. PayPerWA is built entirely on Meta's official WhatsApp Business Cloud API. Every message is sent through Meta's infrastructure, which means full compliance, green-tick eligibility, and zero risk of being banned.
Most businesses are live within 24–48 hours. The main wait is Meta's embedded signup and number verification, not PayPerWA. Our team handles every step of onboarding including your first template submission and first test campaign.
Yes, because the Cloud API requires it. If you don't have one, we help you create it in 10 minutes. The phone number you use cannot already be active on the regular WhatsApp or WhatsApp Business app.
You get an automatic refund to your PayPerWA wallet in real time. You only pay for successfully delivered messages — a policy competitors rarely offer.
Yes. Full REST API and webhooks. We've integrated PayPerWA with Shopify (order updates, abandoned cart), WooCommerce, Zoho, HubSpot, Razorpay, and dozens of custom systems.
Yes, when done through the official Cloud API with recipient opt-in and Meta-approved templates. PayPerWA enforces both. This is completely different from grey-route bulk senders that use the consumer app and get numbers banned.
No. Bans happen with unofficial tools that use the regular WhatsApp or WhatsApp Business app. PayPerWA uses the Cloud API on a dedicated business number, which is the approved, safe way to run high-volume campaigns.
Yes. Our team helps you apply for Meta's official business verification and the green-tick badge once you meet the messaging-tier requirements. Green tick approval is at Meta's discretion.
Yes. Every PayPerWA account includes free onboarding, a dedicated WhatsApp support channel, video tutorials, and template writing help. Enterprise accounts get a dedicated success manager.
Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Urdu, and English. You can send templates in any language Meta approves.
Yes. Every new account gets free credit to test the platform, build templates, and run your first campaign before topping up. Request a free demo and we will walk you through every feature live.
Get a live demo, free onboarding, and your first 100 messages free. We'll WhatsApp you within 10 minutes.
Live demo + free onboarding + first 100 messages. Zero commitment.