WhatsApp Marketing Cost Calculator
Compare PayPerWA vs AiSensy vs Interakt vs WATI vs DoubleTick pricing for your exact monthly volume. See your real cost — subscription plus per-message, across all three Meta conversation types.
Promotions, broadcasts, offers — Meta charges ₹0.86 per message
Order updates, reminders, delivery alerts — Meta charges ₹0.13 per message
Login OTPs, verification codes — Meta charges ₹0.13 per message
You'd save with PayPerWA
That's ₹19,668 per year (21% cheaper)
| Platform | Monthly | Messages | Total |
|---|---|---|---|
| PayPerWACheapest | ₹0 | ₹6,290 | ₹6,290 |
| AiSensy | ₹999 | ₹6,930 | ₹7,929 |
| DoubleTick | ₹1,500 | ₹7,730 | ₹9,230 |
| Interakt | ₹1,799 | ₹7,570 | ₹9,369 |
| WATI | ₹2,499 | ₹8,770 | ₹11,269 |
Estimates based on public pricing as of 2026. Meta conversation charges are identical across providers — the difference is monthly subscription + per-message platform markup.
Understanding the Real Cost of WhatsApp Marketing
Marketing · ₹0.86
Promotions, offers, sale announcements, abandoned-cart recovery, re-engagement broadcasts. Meta charges ₹0.86 per message regardless of which platform you use.
Utility · ₹0.13
Order confirmations, delivery updates, appointment reminders, payment receipts, account alerts. Six times cheaper than marketing — use this category wherever possible.
Authentication · ₹0.13
OTPs, 2FA codes, login verification. Cheaper than SMS OTP (typically ₹0.18–₹0.30) and has 98%+ delivery rate thanks to Meta's infrastructure.
Pro tip: Replies to customers inside the 24-hour service window are 100% FREE. If your business is conversational (support, sales, appointments), a huge chunk of your WhatsApp cost is literally zero.
Turn Your Savings Into Real Revenue
Book a free PayPerWA demo. We'll set up your Cloud API account, write your first template, and run a test campaign — all free.
Lock In Your Savings
Free demo + free setup + first 100 messages free. WhatsApp reply within 10 minutes.
Pricing Questions Answered
WhatsApp Business API pricing has two parts: (1) Meta's conversation charges which are identical across providers — ₹0.86 per marketing message, ₹0.13 per utility message, ₹0.13 per authentication message, and free replies within the 24-hour window. (2) Platform fees which each provider sets — this is where prices vary. PayPerWA charges a flat ₹0.20 per message with zero monthly subscription, while competitors charge ₹999–₹3,000/month plus higher per-message markups.
Meta categorises every conversation: Marketing messages are promotional — broadcasts, offers, and campaigns. Utility messages are transactional — order confirmations, delivery updates, appointment reminders. Authentication messages are OTPs and login codes. Marketing is the most expensive at ₹0.86, while utility and authentication are ₹0.13 each. Choosing the right category for each template saves you a lot of money.
Two reasons: (1) Monthly subscription fees — AiSensy, Interakt, WATI, and DoubleTick all charge ₹999 to ₹3,000 per month just to access the platform, regardless of usage. PayPerWA charges ₹0/month. (2) Per-message platform markup — competitors add ₹0.08 to ₹0.51 per message on top of Meta's charges. PayPerWA adds just ₹0.20. For small to mid-volume senders, the difference runs into tens of thousands of rupees per year.
Yes — they are based on the publicly-listed starter or growth plans for each provider as of 2026. Some providers offer custom enterprise pricing that may be lower at very high volumes. The Meta conversation charges (₹0.86, ₹0.13, ₹0.13) are identical across every provider because Meta bills them directly.
When a customer messages your business first, you get a 24-hour free reply window. Any number of messages you send within this window are completely free — Meta does not charge anything. This is called the customer service window. PayPerWA, like every official Cloud API provider, honours this free window. If your business runs a strong 2-way conversation, a huge chunk of your messages can be free.
With PayPerWA, no. Zero setup fee, zero monthly subscription, zero charge for failed messages (auto-refund), zero charge for replies in the 24-hour window. You only pay ₹0.20 + Meta's actual conversation fee per successful outbound message. With subscription platforms, watch out for: user seat fees, team member charges, integration add-ons, chatbot flow limits, and SMS fallback charges.