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PayPerWA is a cloud WhatsApp marketing platform built on Meta's official WhatsApp Cloud API. Send bulk campaigns to thousands of contacts, manage a 2-way inbox, automate replies with a drag-and-drop chatbot builder, import contacts from CSV, track real-time delivery and read rates — all with zero monthly subscription. You only pay ₹0.20 per message as a platform fee (plus Meta's actual API charges). No lock-in, no setup cost, and failed messages are automatically refunded to your wallet. Built for Indian businesses across coaching institutes, real estate agencies, e-commerce stores, restaurants, clinics, and gyms.
15 powerful features designed for coaching institutes, real estate agencies, e-commerce stores, d2c brands, restaurants, clinics, gyms, salons, travel agencies, and any business that wants to run whatsapp marketing without a monthly subscription.
Each module is built to handle a specific area of your payperwa — whatsapp marketing operations.
Upload your contacts via CSV, pick an approved template, personalise with variables, and hit send. Deliver to thousands in minutes with real-time delivery tracking and retry logic for failed messages.
Reply to customer messages in real time from a shared inbox. Assign chats to agents, add internal notes, track resolution time, and never miss a lead inside the 24-hour Meta reply window (which is free).
Drag-and-drop flow builder for automated replies, FAQ bots, appointment booking, lead qualification, and 24/7 customer support. No coding required.
Create marketing, utility, and authentication templates with media, buttons, and variables. Preview exactly how it looks on WhatsApp before submitting to Meta for approval.
Store unlimited contacts with custom tags, segments, custom fields, and opt-in status. Import from CSV, export anytime, and build audiences for targeted campaigns.
Live delivery, read, reply, and click-through rates for every campaign. Per-agent inbox metrics, cost reports, and campaign ROI tracking.
Full REST API to send messages, manage contacts, trigger campaigns, and receive webhooks. Perfect for hooking WhatsApp into your existing CRM, LMS, or website.
Prepaid wallet with transparent per-message deductions. Top up via UPI or card. Auto-refunds for failed messages. Downloadable invoices with GST.
Choose the plan that works best for your business. Both plans include all features and modules.
One-time payment, lifetime license
Cancel anytime, no lock-in
Coaching institutes, real estate agencies, e-commerce stores, D2C brands, restaurants, clinics, gyms, salons, travel agencies, and any business that wants to run WhatsApp marketing without a monthly subscription
Common questions about PayPerWA — WhatsApp Marketing Software — pricing, features, demo, and support.
Yes. PayPerWA is built entirely on Meta's official WhatsApp Business Cloud API. Every message goes through Meta's verified infrastructure, which means full compliance, green-tick eligibility, and zero risk of your number getting banned — unlike unofficial bulk senders that scrape the consumer app.
PayPerWA charges ₹0.20 per message as a platform fee. On top of that, Meta charges its own conversation fees — ₹0.86 for marketing, ₹0.13 for utility, ₹0.13 for authentication, and replies within the 24-hour customer service window are FREE. So a marketing message costs you roughly ₹1.06 total (Meta + PayPerWA combined). There is zero monthly subscription, zero setup fee, and no minimum commitment.
Most competitors charge ₹999 to ₹3,000 per month as a fixed subscription PLUS a higher per-message markup (₹0.08 to ₹0.51). If you send 10,000 messages a month, that adds ₹800 to ₹5,100 more just in platform fees. PayPerWA skips the subscription entirely — you pay only for what you actually send. For low-volume senders it's dramatically cheaper; for high-volume senders the lower markup still wins.
Yes. Because PayPerWA uses the official Meta Cloud API, you need a Facebook Business Manager and a dedicated phone number that isn't already active on the regular WhatsApp or WhatsApp Business app. Our team walks you through the setup, embedded signup, and Meta verification in under 30 minutes — completely free as part of onboarding.
Yes. Once your account is live and you've met Meta's messaging-tier requirements, our team helps you submit the official business verification and green-tick application directly from Meta Business Manager. Approval is at Meta's discretion but our team handles the full application as part of onboarding.
Bulk messaging via the official WhatsApp Cloud API is 100% legal and compliant, as long as you have opt-in from recipients and use Meta-approved templates for the initial message. PayPerWA enforces opt-in tracking and template approval so you stay on the right side of both Meta's policy and Indian data-protection rules. This is very different from illegal grey-route bulk senders that use the consumer app and get numbers banned within days.
No. Bans happen with tools that use the regular WhatsApp or WhatsApp Business app via unofficial automation — Meta detects and blocks those within hours. PayPerWA only uses the official Cloud API on a dedicated business number, so bans are not a concern as long as you follow Meta's template and opt-in rules.
Yes. PayPerWA offers a full REST API and webhooks so you can send messages, sync contacts, trigger campaigns from form submissions, receive incoming messages into your CRM, and automate workflows. We've integrated it with Shopify, WooCommerce, Zoho, HubSpot, Razorpay, and dozens of custom systems.
If a message fails for any reason — invalid number, user blocked business messages, etc. — the cost is automatically refunded to your PayPerWA wallet in real time. You only pay for successfully delivered messages, which is rare among competitors.
Most businesses are live within 24 to 48 hours. The bottleneck is Meta's embedded signup and phone-number verification, not PayPerWA. Our onboarding team handles every step, including your first template submission and first test campaign, as part of free onboarding.
Yes. Every account gets free onboarding, a dedicated WhatsApp support channel, video tutorials, live chat, and template-writing help. Enterprise accounts get a dedicated success manager.
Yes. New accounts get free credit for testing. You can connect your number, build a template, and run your first test campaign before deciding to top up. Request a free demo and we'll walk you through every feature live.
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