PayPerWA vs DoubleTick
PayPerWA vs DoubleTick: ₹0.20 per message, no subscription, versus a monthly plan. Bulk campaigns, chatbot, mobile app and real monthly cost compared.
Understanding the Differences
DoubleTick is a WhatsApp sales CRM with a mobile app, used by Indian businesses that sell over chat. On 29 October 2026 its pricing page listed Starter at ₹10,500 a quarter (₹3,500 a month) or ₹36,000 a year (₹3,000 a month), plus GST, with a team inbox for 5 agents, bulk broadcasts, catalogue sharing and access on mobile and web. Pro + AI was ₹7,700 a month billed yearly (₹92,400), with 10 agents, AI agents and Bot Studio. Messages are charged on top from its conversation-cost sheet: ₹0.99 per marketing message and ₹0.1294 per utility message to India. Its FAQ says there is no free trial, only a demo.
PayPerWA, our own product, is browser-based and has no plan: ₹0.20 per message, GST included, on top of Meta's ₹0.8631, on the same Meta Cloud API, so delivery and green-tick eligibility are identical. With 18% GST on both sides a marketing message costs ₹1.2185 on PayPerWA and ₹1.1682 on DoubleTick, so DoubleTick's lower markup only pays for its Starter plan above about 82,000 marketing messages a month on quarterly billing (about 70,000 on yearly billing). The real question is whether DoubleTick's mobile-first sales workflow is worth the plan for your team.
PayPerWA vs DoubleTick
A side-by-side comparison of the most important factors.
| Feature | PayPerWA | DoubleTick |
|---|---|---|
| Monthly Subscription | ₹0 | Starter ₹3,500 a month billed quarterly (₹10,500) or ₹3,000 billed yearly; Pro + AI ₹7,700 billed yearly (+GST) |
| Markup per Marketing Msg over Meta's ₹0.8631 | ₹0.20 (GST included) | ₹0.127 (₹0.99 rate, before GST) |
| Per Marketing Msg, with 18% GST | ₹1.22 | ₹1.17 |
| Per Utility Msg, with 18% GST | ₹0.34 | ₹0.15 (₹0.1294 before GST) |
| Cost: 1,000 marketing msgs / month, with GST | ₹1,218 | ₹5,298 on Starter (quarterly) |
| Cost: 5,000 marketing msgs / month, with GST | ₹6,092 | ₹9,971 on Starter |
| Cost: 10,000 marketing msgs / month, with GST | ₹12,185 | ₹15,812 on Starter |
| Cost: 50,000 marketing msgs / month, with GST | ₹60,923 | ₹62,540 on Starter |
| Mobile App | 🟡 Web-first (mobile responsive) | ✅ Mobile and web on every plan |
| Auto-Refund on Failed Messages | ✅ Yes | Not stated on its pricing page |
| Official Meta Cloud API | ✅ Yes | ✅ Yes |
| Catalogue Sharing | ✅ Via templates | ✅ Products and catalogues from Starter |
| Team Inbox | ✅ No per-seat charge | 5 agents on Starter · 10 on Pro + AI |
| Chatbot Builder | ✅ Included | Default bots on Starter · Bot Studio on Pro + AI |
| Free Trial | Free signup; pay only when you send | No free trial (demo only) |
Our Recommendation
Based on our experience delivering 200+ projects since 2017.
DoubleTick suits sales teams that work from their phones, such as showrooms and wholesalers whose staff share catalogues and follow up leads on the move, where the mobile app, and the AI agents on Pro + AI, save daily time. On marketing messages it only beats PayPerWA on price above about 82,000 a month on quarterly billing. Its utility rate (about ₹0.15 with GST) is far below PayPerWA's ₹0.34, though, so a business that mostly sends order updates pays less on DoubleTick Starter from about 22,600 utility messages a month.
PayPerWA suits businesses that mainly send broadcasts and reminders from a computer or through an API: coaching institutes, clinics, e-commerce stores and restaurants. At 5,000 marketing messages a month it costs ₹6,092 with GST against ₹9,971 on DoubleTick Starter billed quarterly, about ₹46,500 a year less, and there is no plan to pay in quiet months.
Common Questions
Frequently asked questions about PayPerWA vs DoubleTick.
Does PayPerWA have a mobile app?
PayPerWA is a web-first platform that works in mobile browsers. A dedicated native app is on the roadmap. For now, if a native mobile app is critical to your daily workflow, DoubleTick has an edge. For businesses running campaigns from a laptop or automating via API, the web-first approach works well and needs no app install.
Can I share a product catalogue on PayPerWA?
Yes. You can share Meta-approved catalogue templates with images, buttons, and product details. The flow is slightly different from DoubleTick's native catalogue, but the end customer experience is identical — they see a rich WhatsApp message with products and a CTA.
Which is cheaper for a jewellery showroom sending daily catalogues?
It depends on volume. At about 500 catalogue messages a day (15,000 a month, sent as marketing), PayPerWA costs about ₹18,277 a month with GST against ₹21,653 on DoubleTick Starter billed quarterly, about ₹40,500 a year less. At about 3,000 a day (90,000 a month) DoubleTick Starter is slightly cheaper, about ₹1,09,268 against ₹1,09,661, and its mobile app may also save your staff time. Prices checked on 29 October 2026.
Is the chatbot builder similar in both?
PayPerWA includes its chatbot builder on every account. DoubleTick's Starter plan has default bots; its Bot Studio and AI agents come with Pro + AI (₹7,700 a month billed yearly). If automated replies and FAQ bots matter to you, compare PayPerWA with DoubleTick Pro + AI rather than Starter.
Can I migrate from DoubleTick to PayPerWA?
Yes. Export your contacts from DoubleTick as CSV, disconnect your phone number, and reconnect it to PayPerWA. Templates need to be re-submitted to Meta under your PayPerWA account. Our team handles the migration as part of free onboarding.
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