PayPerWA vs DoubleTick
PayPerWA vs DoubleTick: ₹0.20 per message, no subscription, versus a monthly plan. Bulk campaigns, chatbot, mobile app and real monthly cost compared.
Understanding the Differences
DoubleTick is a mobile-first WhatsApp sales CRM that has grown fast among Indian SMBs, particularly in jewellery, fashion, and wholesale segments. Their pricing starts at around ₹1,500 per month for the Startup plan and their biggest differentiator is a polished mobile app that lets sales teams manage WhatsApp chats, share product catalogues, and broadcast to customers on the go.
PayPerWA takes a different path: browser-first, pay-per-use, and completely subscription-free. Both platforms use the official Meta WhatsApp Cloud API, so message delivery and green-tick eligibility are identical. The real question is whether DoubleTick's mobile-first workflow justifies the subscription for your specific business. For some it absolutely does; for most, PayPerWA is the smarter financial choice.
PayPerWA vs DoubleTick
A side-by-side comparison of the most important factors.
| Feature | PayPerWA | DoubleTick |
|---|---|---|
| Monthly Subscription | ₹0 | ₹1,500 – ₹3,500 / month |
| Platform Fee per Marketing Msg | ₹0.20 | ~₹0.38 |
| Total per Marketing Msg | ₹1.06 | ~₹1.24 |
| Mobile App | 🟡 Web-first (mobile responsive) | ✅ Native iOS + Android |
| Auto-Refund on Failed Messages | ✅ Yes | ❌ No |
| Official Meta Cloud API | ✅ Yes | ✅ Yes |
| Catalogue Sharing | ✅ Via templates | ✅ Native |
| Bulk Broadcast | ✅ Unlimited | ✅ Plan-limited |
| Chatbot Builder | ✅ Included | 🟡 Limited |
| REST API | ✅ Free | ✅ Higher plans |
Our Recommendation
Based on our experience delivering 200+ projects since 2017.
DoubleTick wins for field sales teams and mobile-first businesses — jewellery showrooms, fashion boutiques, and wholesale catalog sellers — where the native mobile app genuinely improves daily workflow. If your sales people live on their phones and send catalogs multiple times a day, the subscription pays for itself in saved time.
PayPerWA wins everywhere else: coaching institutes running broadcasts from a computer, clinics sending appointment reminders, e-commerce stores automating order updates via API, restaurants broadcasting offers, and any business that primarily sends messages rather than manages field sales on a phone. The savings on subscription alone are typically ₹18,000 to ₹42,000 per year with zero loss in features for non-mobile workflows.
Common Questions
Frequently asked questions about PayPerWA vs DoubleTick.
Does PayPerWA have a mobile app?
PayPerWA is a web-first platform that works perfectly on mobile browsers. A dedicated native app is on the roadmap. For now, if a native mobile app is critical to your daily workflow, DoubleTick has an edge. For businesses running campaigns from a laptop or automating via API, the web-first approach actually has advantages (faster updates, no app store delays).
Can I share a product catalogue on PayPerWA?
Yes. You can share Meta-approved catalogue templates with images, buttons, and product details. The flow is slightly different from DoubleTick's native catalogue, but the end customer experience is identical — they see a rich WhatsApp message with products and a CTA.
Which is cheaper for a jewellery showroom sending daily catalogues?
Depends on volume. For a showroom sending 3,000+ catalogue messages per day via field sales (~90,000/month), DoubleTick's mobile workflow saves real operator time and may justify the subscription. For a showroom sending 500 broadcasts per day (~15,000/month), PayPerWA saves roughly ₹30,000 per year.
Is the chatbot builder similar in both?
PayPerWA's chatbot builder is more feature-rich and included at every tier. DoubleTick's chatbot is limited on lower plans and fully available only on higher tiers. If automated replies and FAQ bots are important to you, PayPerWA offers more for less.
Can I migrate from DoubleTick to PayPerWA?
Yes. Export your contacts from DoubleTick as CSV, disconnect your phone number, and reconnect it to PayPerWA. Templates need to be re-submitted to Meta under your PayPerWA account. Our team handles the full migration in under 48 hours as part of free onboarding.
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