Hospital and clinic websites, UAE
Hospital and clinic website design in the UAE, checked against DHA ST-21
We build bilingual clinic and hospital websites where a patient finds a doctor by language, gender and insurer, then books in the clinic's own system.
From AED 2,200excl. VATSee pricing →
- Copy built around ST-21 clause 6.11
- Doctor titles typed from the licence
- Arabic right to left, checked twice
- Custom clinic site AED 2,900–17,000
- Private staging until your licence is active
- ★ 4.9 on Google (76 reviews)Lucknow, India profile
- 200+ projects since 2017
- Top Rated on Upwork, 100% Job Success
Founder-led delivery
Overview
The risky part is the copy, not the code: one “best” in a headline, a title the licence doesn't carry, a before-and-after with no disclaimer. DHA's ST-21 is a social-media standard that names WhatsApp but not a clinic's own website. Your Instagram carries the same claims, so we hold the site to it as a precaution. Custom clinic sites cost AED 2,900–17,000 and take 1–3 weeks.
By Ashish Sharma, founder · Updated 12 October 2026
Quick answer
What must a UAE hospital or clinic website have, and clear, before it goes public?
It needs an emergency or front-desk number in the header, a doctor directory filtered by specialty, language and insurer, branch pages with their own insurers, a hand-off to the clinic's booking system, and Arabic. Then, as a precaution, five checks from ST-21, DHA's social-media advertising standard, since DHA has no standard written for websites: titles match the licence, no clause 6.11 term appears, before-and-after images meet clause 9.6, written consent is on file for every patient shown, and no DHA logo appears without written approval. The medical director approves the copy (ST-21 5.3 asks this for social media).
- Dubai: ST-21 asks for the MOHAP-issued advert licence number on official social accounts (5.2).
- Abu Dhabi: no advertising at DOH preliminary approval (item 3.1.6.2); adverts are logged via TAMM.
- Forms take contact details and a preferred time, never symptoms.
- “Dr” only for physicians, dentists and recognised PhD holders (6.2).
- DHA circulated updated social-media rules in 2026; check clause numbers against the current text.
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The sheet your medical director signs before the site goes public
We walk through this sheet with your medical director on a video call, page by page on staging.
ST-21 (code DHA/HRS/HPSD/ST-21) limits its scope, in clauses 3.1 and 4.1, to medical advertising on social media by DHA-licensed facilities and professionals. Its definition covers social-networking websites and names WhatsApp, Instagram and Google, but not a clinic's own website.
Clause numbers are from version 1.1, the PDF on DHA's site. Gulf News and Khaleej Times reported in September 2026 that DHA had circulated updated standards, so check each clause against DHA's current text.
| Check | Basis | Who confirms |
|---|---|---|
| Titles match the DHA licence; “Dr” only where 6.2 allows | ST-21 6.1–6.3 | Medical director |
| No absolute or exaggerated terms | ST-21 6.11 | Medical director |
| Outcome claims substantiated, with risks; no claim to beat other clinics | ST-21 6.6, 8.1.9 | Medical director |
| Before-and-after: same person and lens, unedited, disclaimer at the same font size | ST-21 9.6 | Medical director |
| Written, time-limited consent for every patient shown; parental consent under 18 | ST-21 6.10, 9.1, 8.1.12(a) | Clinic |
| No DHA or government logo or name without written approval (7.2 says this for social media) | ST-21 7.2 | Clinic |
| Prices state their conditions, fine print in a prominent place | ST-21 7.1.5, App. 1 | Clinic |
| Images and language within Dubai Executive Council Decree 32 of 2012 | ST-21 9.4 | Medical director |
| Medical director approved every page naming the facility; past versions archived | ST-21 5.3, 7.3, 7.1.13 | Medical director |
| Abu Dhabi: adverts logged through TAMM before they run | TAMM service | Clinic, with DOH |
| Forms ask for no symptoms or records | ICT Health Law Art. 13 | Codingclave |
| Emergency number, or front-desk number and hours, in every header | Usability | Codingclave |
This is general information from regulator documents read on 12 October 2026, not legal or regulatory advice. We read ST-21 v1.1 and DOH's licensure standard in full; TAMM and MOHAP rows come from their service descriptions. Confirm anything that sets your launch date with your regulator.
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What a multi-department hospital website should include
Most hospital visitors want one of three things: the emergency number, a doctor who speaks their language, or their insurer on the list. So the page tree starts there. Layout comes after, in UI/UX design.
The number in the header depends on the facility
Hospitals with an emergency department get that number as a one-tap call link in every header, in both languages. Clinics without one get the front-desk number and opening hours there instead.
Branch pages with their own insurer lists
Accepted insurers can differ by branch, so each branch page lists its own. Every branch shares one template, so adding a branch means filling in a page.
| Page type | What it holds | Who keeps it current |
|---|---|---|
| Home | Emergency number, directions, branch picker | Marketing |
| Department hub | Services, linked doctors, insurers, branches offering it | Department head |
| Doctor directory | Filters: specialty, language, gender, insurer, branch | Medical staff office |
| Doctor profile | The licence-based fields set out below | Medical staff office |
| Branch page | Hours, map, parking, insurers, departments on site | Branch manager |
| Insurance and fees | Insurers, fees and instalments, each with its conditions | Billing |
| Contact and booking | Contact form and the booking hand-off | Front desk |
| Arabic mirror | Every page above, right to left | Named in the written scope |
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Your regulator decides the launch date
ST-21 names four health authorities by territory: MOHAP, DOH Abu Dhabi, the Dubai Healthcare City Regulatory Authority (DHCR) and DHA. Yours sets who clears your adverts, and so when the site can go public.
Abu Dhabi has the rule in writing. DOH's Standard for Healthcare Facility Licensure (DOH/SD/HFL/HCFL/V6, effective September 2025) restricts “promoting or advertising any health services” during preliminary approval (item 3.1.6.2). So build early. Just don't switch it on: the site waits on password-protected, noindexed staging until the licence is active.
| Where the facility is licensed | Regulator | Before you advertise | Effect on launch | Check with |
|---|---|---|---|---|
| Dubai, outside Healthcare City | DHA | MOHAP-issued advert licence number on official social accounts (5.2); medical director approval (5.3) | No website-specific DHA step found; ask whether site content needs a licence | DHA / MOHAP |
| Dubai Healthcare City | DHCR | DHCR's own advertising procedure; ask for the current version | Confirm before launch | DHCR |
| Abu Dhabi, Al Ain, Al Dhafra | DOH | Log adverts through TAMM's “Request to Log a Health Advertisement”, with the documents that service lists; training under circular 26/2023 | No advertising at preliminary approval | DOH / TAMM |
| Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, Fujairah | MOHAP | Health-advertisement licence e-service; listed for transfer to EDE, so confirm the portal | Fees and timing not published | MOHAP |
| Any emirate, medical-product adverts | Emirates Drug Establishment | Transfer from MOHAP effective 29 December 2025; requests go through MOHAP until it completes | Confirm before product pages go live | EDE / MOHAP |
Not sure when you can switch the site on? Send your regulator and licence stage on WhatsApp.
Have a project in mind?
Send a few lines on WhatsApp or get a fixed AED quote.
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Twenty-one terms in DHA’s social-media advertising standard
Clause 6.11 of ST-21 bars absolute statements, exaggerated claims and alarming expressions, with 21 examples “such as, but not limited to”: unique, one of a kind, the best, exclusive, safest, the only, incomparable, unprecedented, best product, magic, miraculous, assured success, very limited quantity, has no side effects, get money back, 100%, absolutely certain, distinguished, famous, pioneer and immediate results.
So the list is a floor.
Clause 6.6 wants outcome claims substantiated with their risks. Clause 8.1.9 bars superiority claims. The fix is rarely a synonym. It is a fact the patient can check.
| Off-limits wording | ST-21 problem | Write instead (Appendix 1 basis) |
|---|---|---|
| the best, the only, best product, incomparable, unprecedented | Superiority claim (also 8.1.9) | The service as fact: “Paediatric dentistry, ages 3 to 16, Saturday clinics” |
| 100%, assured success, absolutely certain, immediate results, magic, miraculous | Promises an outcome | Usual course plus risks (6.6): “Most patients need two sessions; risks include …” |
| has no side effects, safest | Denies risk | A warning statement for invasive procedures, clearly visible |
| exclusive, very limited quantity, get money back | Sales pressure | Fees, insurers and instalment plans, with their conditions |
| famous, distinguished, pioneer, unique, one of a kind | Reputation or absolute claim | Qualifications, DHA-recognised titles, teaching posts, publications, languages |
| Appendix 1, not 6.11: “don't delay”, “achieve the look you want” | Unrealistic expectations | The service, its risks and a recovery range the doctor signs off |
Paste the URL of the page that worries you on WhatsApp with your redesign brief. The UAE redesign guide covers when a rewrite is enough and when the site needs rebuilding.
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Doctor profiles built from DHA’s own list of acceptable content
Most clinic sites write a bio and stop. ST-21's Appendix 1 lists what you may say about a doctor, so the profile is built from that list.
Titles come from the licence. Clause 6.1 names “Aesthetic Specialist”, “Cosmetologist” and “Anti-Aging Specialist” among titles that cause trouble when the licence says something else. “Dr” is for physicians, dentists and PhD holders whose certificates the UAE Ministry of Education has attested (6.2, 6.3).
Arabic profiles, forms and department pages
We build these right to left and read every Arabic page against the English one. Whether we or your team write the Arabic copy is agreed in the signed scope. Titles get a second check against the licence, because a loose translation can turn a permitted title into a barred one.
| Field | Basis | Build note |
|---|---|---|
| Licensed title and specialist registration | App. 1; 6.1 | Typed from the licence, not the CV |
| Languages other than English; gender | App. 1 | Feed the language and gender filters |
| Qualifications and schools | App. 1; 6.3 | A PhD stays flagged until attestation is on file |
| Teaching posts, accreditations, publications | App. 1 | Optional; teaching posts carry dates |
| Office hours, after-hours availability, branch | App. 1 | Set per branch |
| Fees, insurance, instalment plans | App. 1 | Shown only with their conditions |
| Photo | App. 1 | Unretouched |
| Left off the profile | App. 1–2 | Unconsented testimonials, comparisons with other professions |
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Dental and aesthetic clinics: where ST-21 bites hardest
These practices sell on visible results, which ST-21's photo, consent and title rules govern. CMS features below belong to the quoted approval-workflow build.
Before-and-after pairs that can’t publish without the disclaimer
Same person, same lens, no Photoshop or similar editing. The pair carries DHA's statement that “there is no guarantee that the result will be the same, as it might vary from one individual to another”, plus the risks, at the same font size (9.6). Only patients who received the treatment may appear (Appendix 2, item 12). In the workflow build, a pair can't go live until the disclaimer and risks fields are filled.
Consent records with an end date
Keep written consent for each patient shown, limited to that subject and the agreed period, with verifiable parental consent for under-18s (6.10, 9.1, 8.1.12a). In the workflow build, each image carries its consent reference and comes down on its end date.
Titles that match the licence
Clause 6.1 lists “Aesthetic Specialist”, “Cosmetologist” and “Cosmetic or Beauty Expert” among titles to avoid where the licence says otherwise. In the workflow build, the title field reads from the licence record, not free text.
No theatre filming, no free trials
No filming or live-streaming of patients during surgery under general anaesthesia, or in procedure rooms, to promote the clinic (9.7). Trial use of medical services is prohibited (Appendix 2, item 4), so “try it free” is out.
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Which booking or clinic software can connect to the website?
Any system the clinic is already licensed and trained on, in one of three ways. The website collects a name and a time. Everything clinical starts in the licensed system.
Link, embed or API
A link sends the patient to the vendor's booking page, and nothing clinical touches the site. An embed puts the vendor's widget on your page, so the patient stays on your domain while the data goes to the vendor. An API connection shows live slots from the clinic system; that is clinic software, priced below. The hospital management software guide compares six systems and covers clinical hosting.
Forms take contact details and a preferred time
Name, phone, email, branch or doctor, preferred time. No symptoms, reports or insurance-card photos. Article 13 of Federal Law No. 2 of 2019, the ICT Health Law, keeps UAE health data in the country except where Ministerial Decision 51 of 2021 allows, and Article 2 of the PDPL (Decree-Law 45 of 2021) excludes health data that has its own law. Where anything we build is hosted is a line in your written quote.
WhatsApp replies and chatbots
WhatsApp is in ST-21's definition of social media, and Appendix 1 marks it unacceptable to give a patient an unsolicited appointment time. So the bot never offers a slot the patient didn't ask for. It never quotes a price without its conditions or repeats a patient's details back. When the question turns clinical, it hands over to Arabic- or English-speaking staff. Our AI and WhatsApp chatbot page covers how the hand-over works.
Have a project in mind?
Send a few lines on WhatsApp or get a fixed AED quote.
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Speed, accessibility and search set-up
A patient on a phone in a car park should get the number and the map first. We test these on staging.
Core Web Vitals and accessibility
The target is Google's “good” band: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint within 200 milliseconds, Cumulative Layout Shift under 0.1. Contrast, focus order, labels and alt text follow WCAG 2.2 level AA.
Schema, hreflang and one Business Profile per branch
Each branch gets schema.org Hospital or MedicalClinic markup and each doctor a Physician entry using the licensed title only. Arabic lives at parallel /ar/ URLs with hreflang en-AE and ar-AE. Each branch keeps its own Google Business Profile in the facility's name. Google is in ST-21's list of social-networking platforms, so posts and review replies there go through the same sign-off.
Arabic details that get missed
Arabic body text usually needs 18–20px to read as easily as 16px English. Arrows and progress steps are mirrored; logos and phone numbers are not. Name fields accept Arabic script, and the clinic picks Western or Arabic-Indic numerals once.
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Three UAE agencies publish healthcare website prices. Here they are.
Read on 12 October 2026, with our price-list bands beside them. Ours move with doctors, branches, departments, Arabic and booking.
WordPress or custom
WordPress, if the front desk will edit pages itself and the doctor list is short enough to browse. Custom, once the directory needs filters by language, insurer and branch, or booking is built in. The WordPress or custom comparison for Dubai goes further.
| Source | What the price covers | AED range | Timeline stated | Dated |
|---|---|---|---|---|
| Element8 | Basic clinic site | 5,000–12,000 | 4–6 weeks | 29 Apr 2026 |
| Element8 | Bilingual site with booking | 12,000–30,000 | 8–12 weeks | 29 Apr 2026 |
| Element8 | Multi-specialty hospital | 30,000–70,000 | 3–5 months | 29 Apr 2026 |
| Element8 | Custom patient portal | From 70,000 | 3–5 months (shared with hospital tier) | 29 Apr 2026 |
| SEO Tech Experts | Basic / custom | 2,999–5,999 / 8,000–20,000+ | 2–4 weeks | Read 12 Oct 2026 |
| NetSoft | Hospital site | 15,000–50,000+ | 6–10 weeks | Updated 1 Oct 2026 |
| Codingclave UAE price list | Business website (custom clinic site) | 2,900–17,000 | 1–3 weeks | 11 Oct 2026 |
| Codingclave UAE price list | WordPress website | 2,200–11,000 | 1–2 weeks | 11 Oct 2026 |
| Codingclave UAE price list | Clinic or healthcare software (booking, portal) | 17,000–127,500 | 6–12 weeks | 11 Oct 2026 |
Compare scope, not totals: ask each agency whether Arabic, directory filters and the booking hand-off are in the figure. See website development cost in Dubai for where a typical clinic sits in our band, or the website cost calculator. For a written figure, use the quote form or send your doctor and branch count on WhatsApp. I price it from those numbers myself.
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Working model: hours, accounts and what we won’t do
We are not in the UAE. You should know that before anything else about how we work.
Who does the work
I'm Ashish Sharma, Codingclave's founder, and I scope and price every clinic project myself. Codingclave Development LLP has worked from Lucknow since 2017: 200+ projects so far, 4.9 on Google from 76 reviews, Top Rated on Upwork. There is no UAE office, staff or trade licence. Read the reviews, see our other UAE services, and judge us on a video call.
Hours
Monday to Saturday, 08:30–17:30 Gulf Standard Time (10:00–19:00 in India). Saturday is a normal working day for us, which matters if your clinic runs Saturday lists. WhatsApp first, then email and video.
Accounts
The facility owns domain, hosting, Google Business Profile, WhatsApp Business number and booking accounts. We work inside them and leave you every login. When the final invoice is settled, the site's source code and IP are the facility's too, so a later change of agency needs nothing from us.
What we won’t do
We don't file anything with DHA, DOH or MOHAP, and we will never call your site regulator-approved. Nor will we bill you for our own mistakes: during the six months after the site goes public, anything we built that breaks is repaired free. Edits and upkeep beyond that sit under website maintenance.
Pricing in AED
Clinic and hospital builds on our UAE price list
Bands from our UAE price list, converted from our UK list at GBP 1 = AED 4.90 on 11 October 2026. Quoted rows are priced after a short discovery call. Each figure is fixed once the clinic signs off the scope in writing; only a change to that scope, say a branch added mid-build, can shift it.
Business website
AED 2,900 – AED 17,000
Excl. VATBusiness website (custom design, Next.js or WordPress) · Typical timeline: 1–3 weeks
Single-branch clinic site: department and doctor pages, a booking link, and copy built around the sign-off sheet.
Get a quote for this plan
WordPress website
A clinic site the front desk can edit, with the doctor-profile template.
Clinic / healthcare software
Online booking, a patient portal or cross-branch scheduling built into the site.
AI chatbot (website or WhatsApp)
A WhatsApp or website assistant that never offers an unrequested slot or a price without conditions, handing over to staff in Arabic or English.
Multi-department hospital site with searchable doctor directory
Department hubs, directory filters and branch pages, priced on department, doctor and branch counts.
Arabic version, read against the English
Right-to-left layout for every page, form and profile, checked in both languages.
Medical-director approval step and consent end dates in the CMS
Draft, approve, publish and archive workflow, with consent end dates that take expired images down.
- Fixed price in AED
- Free scoping call
- No obligation
Domain, hosting, booking software and WhatsApp messaging fees are billed to the facility directly. A care plan after launch (updates, security, backups, small edits such as a new doctor profile) is AED 600–1,800 a month excl. VAT; see website maintenance.
Prices are in UAE dirhams (AED) and exclude VAT. Project prices are converted from our GBP price list at GBP 1 = AED 4.90 (11 October 2026) and rounded; monthly plans are set in AED. Codingclave is an India-based supplier and is not registered for UAE VAT. VAT-registered UAE businesses usually account for VAT on imported services under the reverse-charge mechanism; confirm with your tax adviser.
Fixed AED quote
Price your clinic or hospital website
Those three facts set both the AED range and the order of work in your emirate, so they are all Ashish needs to start on WhatsApp. The number is Indian (+91): we work from Lucknow, Monday to Saturday, 08:30–17:30 Gulf Standard Time.
Ashish Sharma
Founder, Codingclave
Ashish or the team replies on WhatsApp or email during our hours, Mon–Sat, 8:30am–5:30pm GST.
- ★ 4.9 on Google (76 reviews) · Lucknow, India profile
- 200+ projects since 2017
- Top Rated on Upwork, 100% Job Success
- Founder-led delivery
Prefer WhatsApp?
WhatsApp AshishHow it works
Six steps, and the one that waits on your licence
A custom clinic site takes 1–3 weeks to build. Booking built in takes 6–12. In Abu Dhabi, the date you go public is set by your DOH licence, not by us.
Regulator and counts
On WhatsApp or video: regulator, emirate, licence stage, branches, doctors, departments.
Quote, payment schedule, hosting region
Your accounts team pays three AED invoices by bank transfer, all into our AED account: 40% up front, 40% at the halfway point named in the quote, 20% when the site goes public. The hosting region is picked with the ICT Health Law in mind and set in writing before you sign.
Content intake
Titles copied from each licence. Consent records from the clinic. The approving medical director named, and whoever writes the Arabic.
Build on staging
On the facility's own domain and hosting, password-protected and noindexed. This can run during DOH preliminary approval.
Sign-off and the two-language read
The medical director works through the sheet. Then every Arabic page is read against its English twin.
Go public and hand over
After the active licence and any TAMM logging. Every login is handed over.
FAQ
Questions UAE businesses ask us
Can’t see yours? Ask Ashish directly — you’ll get a straight answer, not a sales script.
Ask Ashish directly
How much does a hospital website cost in the UAE, and how long does it take?
Does a clinic website in Dubai need DHA approval?
How do I get a MOHAP advertisement licence for my clinic?
Which words are banned in medical adverts in Dubai?
Can a Dubai clinic show before and after photos online?
Can a DOH clinic advertise before its licence is active?
What should a dental clinic website include in Dubai?
Does my clinic website need to be in Arabic?
Ashish Sharma · Founder
Regulator, licence stage, doctor count: enough to price it
Those three facts set both the AED range and the order of work in your emirate, so they are all Ashish needs to start on WhatsApp. The number is Indian (+91): we work from Lucknow, Monday to Saturday, 08:30–17:30 Gulf Standard Time.
- WhatsApp us or fill in the form
- Free scoping call
- Fixed AED quote, no obligation
- ★ 4.9 on Google (76 reviews) · Lucknow, India profile
- 200+ projects since 2017
- Top Rated on Upwork, 100% Job Success
- Founder-led delivery
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WordPress or custom for a Dubai site
- Guide
Website redesign guide for the UAE
Ashish Sharma
Founder, Codingclave · Updated 12 October 2026
Ashish founded Codingclave in Lucknow, India, in 2017 and still leads delivery on every project.
Sources (12)· public sources cited on this page
- DHA – Standards for Medical Advertisement Content on Social Media (ST-21 v1.1)
- Khaleej Times – DHA circular on social media standards for doctors (3 September 2026)
- Gulf News – Dubai issues social media rules for doctors, health facilities and influencers
- TAMM – Request to Log a Health Advertisement
- DOH – Circulars (circular 26/2023 training notice)
- DOH – Standard for Healthcare Facility Licensure (DOH/SD/HFL/HCFL/V6)
- MOHAP – Issue / Renew Licence for a Health Advertisement
- MOHAP – Services transferred to the Emirates Drug Establishment
- Al Tamimi – Health data transfers outside the UAE
- Global Compliance News – UAE health data law: permitted transfers of health data
- Securiti – UAE Personal Data Protection Law overview
- Element8 – Healthcare website design cost in Dubai