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We build websites for Canadian gyms, CrossFit boxes, yoga studios, pilates studios, F45/Orangetheory franchises, and personal trainers — with class booking, recurring CAD membership billing via Stripe Canada, trainer bios, and integration with Mindbody, Zen Planner, Glofox, or WellnessLiving. Mobile-first because 80% of class bookings happen on phones at the kitchen table the night before.
Built for independent gyms, CrossFit affiliates, yoga and pilates studios, dance studios, martial arts dojos, kickboxing gyms, F45/Orangetheory single-location franchisees, and personal trainers across Canada. Especially useful for studio owners frustrated with the generic Mindbody-hosted website template that comes free with their subscription and want something that actually represents their brand and ranks locally.
The Canadian fitness market has been brutal since 2020 — independent studios that survived COVID are now squeezed between F45/Orangetheory/9Round franchise rollouts on one side and Apple Fitness+/Peloton on the other. The independents that thrive have two things going for them: community (which is a brand and content story) and seamless digital experience (which is your website and booking flow). Most independent gyms run on Mindbody, Zen Planner, Glofox, WellnessLiving, or Wodify (CrossFit-specific) — all of which include a "free" website that looks like every other gym site in your city and ranks for nothing. The custom website opportunity is to integrate with their booking/billing engine via API while owning the brand, SEO, and conversion funnel. Payment-wise, Stripe Canada is the default for recurring memberships (2.9% + 30¢, with subscription billing handled well) — Moneris if you already have the in-studio terminal and want bundled rates. HST/GST applies to fitness memberships except specifically educational instruction in some provinces — we configure correctly per province. CASL applies to all marketing emails so opt-in flows must be express consent (single confirmed opt-in not enough for marketing under CASL). For yoga and pilates studios serving Indo-Canadian and South Asian communities in Brampton, Surrey, and Edmonton, multilingual landing pages and WhatsApp lead capture lift conversion materially. CrossFit affiliates have unique requirements — workout-of-the-day display, leaderboards, member benchmark tracking — that generic gym SaaS handles poorly. Real Canadian competition: Wodify ($150–$300/month), MarianaTek, ABC Glofox (post-merger), and Mindbody Business ($169–$469/month) all serve their market well but cap brand differentiation; a custom layer on top of their API gives you full ownership where it matters (homepage, intro funnel, SEO, member experience) while keeping their billing and scheduling engine where it works (their actual core competency).
Real-time class schedule with capacity, instructor, level, and equipment-needed tags — book in 3 taps, auto-waitlist when full, auto-promote from waitlist with SMS notification when a spot opens. Syncs bidirectionally with Mindbody, Zen Planner, Glofox, WellnessLiving, or Acuity. Cancellation policy enforced (e.g. 12-hour cutoff with no-show fee charged to card on file).
Stripe Canada subscriptions for monthly memberships, class packs, drop-ins, and intro offers (e.g. "first 30 days for $49") — with HST/GST applied correctly per province, paused-membership handling (vacations, injuries), and self-serve cancellation that doesn't require an awkward phone call. Saves the front desk hours per week and improves member trust.
Dedicated bio pages for each trainer or instructor — credentials (CSEP, canfitpro, RYT-200, NSCA), specialties, class schedule, personal philosophy, before/after photos where appropriate, and direct PT booking with their availability. Members book their favourite instructor first; this single feature lifts class fill rates 15–25% for studios with 5+ instructors.
Intro-offer landing page (free week, $49 first month, 3 classes for $29) with single-CTA funnel optimized for paid social and Google Ads. Lead automation: instant email confirmation → SMS reminder day before first class → check-in nurture after first class → conversion offer at end of intro. Typical 35–55% intro-to-paid conversion rate after tuning.
Schema-rich pages for each class type and time — "Hot Yoga 6:30am Tuesday" with structured data so Google shows the class in search. Plus city + modality combos ("yoga classes downtown Toronto", "CrossFit Calgary northwest") that rank for high-intent local searches. Most studios see organic traffic 2–3x within 90 days.
Optional PWA (installable web app) for members — class schedule, one-tap booking, digital membership card with QR check-in at the front desk, and push notifications for class reminders and special events. Cheaper to build than a native iOS/Android app and 90% of the functionality members actually use.
Ontario
Ontario
Ontario
Ontario
Ontario
British Columbia
British Columbia
British Columbia
British Columbia
British Columbia
Alberta
Alberta
Alberta
Ontario
Ontario
Ontario
Ontario
Ontario
Quebec
Quebec
Manitoba
Saskatchewan
Saskatchewan
Nova Scotia
Prince Edward Island
Yes — all four are live integrations. Mindbody is our most common; we use their Public API plus webhook subscriptions for real-time class availability, booking, and waitlist sync. Wodify (CrossFit) and WellnessLiving also fully supported. The website handles the brand and conversion experience while the SaaS handles billing and scheduling — which is exactly the split that works.
Stripe Canada subscriptions with tax calculated per member province at sign-up — HST 13% Ontario / 15% Atlantic, GST + PST for BC/SK/MB, GST + QST for Quebec. Pause/cancel handled self-serve in member portal, dunning emails configured, and a clean export to your accounting (QuickBooks Canada, Xero, or Wave).
Yes — guest booking with email/phone for first-time drop-ins, with account creation prompted after the first booking. Reduces friction substantially for intro offers and trial classes where the prospect is not ready to commit to an account. About 40–50% of bookings are guest-mode on launch and convert to accounts after their first class.
Yes — we have built sites for CrossFit affiliates with daily WOD display (pulled from Wodify or a custom CMS), benchmark tracking, member leaderboards, and Hero WOD calendars. CrossFit HQ brand guidelines (CrossFit® usage, affiliate disclosure) handled correctly.
Multi-location handled cleanly — each location gets its own schedule, instructors, and SEO landing page while sharing a single member account and credit balance across locations. Common for yoga/pilates studios expanding from one to three locations and for franchise owners holding multiple territories.