Real Estate Website + CRM Cost in Canada (2026)
A Canadian real estate website in 2026 costs anywhere from CAD 1,500 (agent landing page) to CAD 60,000+ (full brokerage platform with TREB / CREA MLS feed, IDX search, lead nurture CRM, and team management). Most agents should not build custom — IDX providers (REW, Real Estate Webmasters, Lone Wolf) cover 80% of needs at CAD 100-500/month. Custom builds only make sense for brokerages and PropTech startups.
4 Price Tiers Explained
CAD 1,500-4,000
Solo agents and small teams under 3 agents
- WordPress or Webflow agent site
- About, listings, blog, contact form
- IDX/VOW widget from REW or RealtyNinja
- Google Business + local SEO
- Mortgage calculator widget
- Lead capture to email or basic CRM
CAD 5,000-14,000
Small brokerages, agent teams (3-15 agents), boutique RE firms
- Custom WordPress or Next.js design from Figma
- IDX integration (Real Estate Webmasters, Properties Online)
- Agent directory with individual profiles
- Office locations + service areas
- Lead routing to CRM (Follow Up Boss, kvCORE)
- Buyer + seller landing pages with lead magnets
CAD 18,000-40,000
Mid-size brokerages (15-50 agents), proptech startups, luxury RE firms
- Custom IDX search built on direct TREB / CREA feed
- Map-based property search with custom filters
- Saved searches + price alerts (email + SMS)
- Custom lead nurture workflows
- Integration with Lone Wolf, Top Producer, Salesforce
- CRM dashboard for agents and brokers
- AI lead scoring + automated follow-up
CAD 45,000-100,000+
Large brokerages (50+ agents), franchises, proptech platforms
- Multi-brokerage / multi-office platform
- Direct MLS feeds (TREB, REBGV, CREA, Centris)
- Transaction management + e-signature integration
- Commission tracking + agent payout system
- Custom mobile app for agents + clients
- Integration with accounting (QuickBooks, Xero)
- White-label for franchise model
- Compliance for RECA, RECO, OACIQ
What Affects the Final Price
MLS feed type
Widget-based IDX (REW, RealtyNinja): free-CAD 100/mo, no dev cost. Direct RETS/RESO feed: CAD 8K-20K to integrate + CAD 50-500/mo feed fee.
CRM integration depth
Email handoff to FUB / kvCORE: included. Bidirectional sync with Salesforce / HubSpot: CAD 3K-8K. Custom CRM build: CAD 15K-50K.
Number of agents on platform
Each agent profile, listing assignment, lead routing rule adds complexity. 50+ agents needs custom permissions architecture.
Map search complexity
Google Maps basic: free. Mapbox advanced (polygon draw, heatmaps, school overlays): CAD 5K-15K + Mapbox monthly fee.
Bilingual EN/FR (Quebec)
Adds CAD 2K-5K for content + Centris MLS integration if operating in Quebec.
AI lead scoring + automation
Off-shelf (kvCORE built-in): included with plan. Custom AI scoring with OpenAI/Claude: CAD 8K-20K.
Hidden Costs Most Quotes Don't Mention
DIY vs Freelancer vs Agency
For most Canadian agents, the best path is BUY: kvCORE, BoomTown, Real Geeks, or Real Estate Webmasters give you a branded site + IDX search + CRM + lead automation for CAD 200-700/month all-in. No dev required. Brokerages with 15+ agents often outgrow these platforms — lack of custom branding, limited team workflows, generic UX. That is where custom shines. Canadian real estate web specialists (Real Estate Webmasters, Properties Online Canada) build custom from CAD 25K-80K. Local Toronto/Vancouver agencies charge similar. We deliver equivalent quality with direct TREB/CREA integrations at CAD 18K-50K — we have built RE platforms for 6 Canadian brokerages including a 40-agent team in Ottawa.
Codingclave vs Local Canadian Agencies
Canadian RE-specialized agencies bill CAD 140-200/hr because they carry RECO / RECA compliance knowledge. We have built this expertise in-house and pass the savings on at CAD 35-55/hr. A custom IDX + CRM platform a Canadian specialist quotes at CAD 55K-90K, we deliver at CAD 22K-40K — same TREB feed, same data refresh cycle, same lead routing logic, same RECO compliance. We will be straight with you: if your project genuinely needs heavy local compliance navigation (broker trust accounting, legal hold workflows), pair us with a Canadian compliance consultant. We handle the engineering; they handle the regulatory.
Real Project Examples
Boutique brokerage, Toronto Yorkville
WordPress + REW IDX + FUB CRM integration + luxury listing pages
Mid-size brokerage, Ottawa (40 agents)
Next.js + direct TREB feed + custom CRM + agent dashboards
PropTech startup, Vancouver
Custom REBGV + CREA platform + AI lead scoring + Flutter agent app
Cost Questions
Use kvCORE / BoomTown / Real Geeks if you are under 15 agents and want fastest path to lead capture. Build custom when you outgrow those platforms — usually around 20+ agents, multi-office, or when you want a differentiated brand experience competitors cannot replicate. Custom pays back in 12-24 months for medium-large brokerages.
Each MLS board (TREB, REBGV, Centris, etc.) licenses data separately. You sign a Data License Agreement, pay a setup fee (CAD 0-500), monthly fee (CAD 50-300), and agree to display rules. You need to be a member of the board or affiliated with a brokerage that is. We help you through the application — usually 2-6 weeks approval.
Starter: 2-3 weeks. Standard brokerage site: 6-10 weeks. Pro custom IDX + CRM: 12-18 weeks. Enterprise platform with mobile app: 6-9 months. MLS feed approval often adds 4-8 weeks to the timeline.
Yes — RETS or RESO Web API pulls every 15 min to 1 hour depending on board. We cache aggressively to reduce API costs and keep search fast. New listings appear within the cache refresh window.
Centris (Quebec MLS) requires separate license + OACIQ compliance. We have integrated Centris for 3 Montreal brokerages. Bilingual EN/FR is required by Bill 96. Add CAD 5K-12K to budget for Quebec-specific work.