PayU integrated with checkout, EMI, and BNPL flows in 7 days — built for Indian e-commerce.
PayU powers payments for over 4.5 lakh Indian businesses including Snapdeal, Bookmyshow, and Goibibo. We integrate PayU into your store or SaaS with hosted checkout, custom checkout, EMI on cards, BNPL via LazyPay, recurring billing, and full webhook handling. Ideal for businesses wanting card EMI conversion and instant settlement options.
Specifics that matter when you are betting your business on a PayU integration.
PayU's differentiator vs Razorpay is enterprise-grade EMI on credit cards across 15+ banks. We have shipped EMI flows for D2C and SaaS clients that consistently lift average order value by 18-22% — customers spend more when monthly EMI is offered upfront at checkout.
PayU owns LazyPay (Pay Later India). We integrate LazyPay as a native BNPL option at checkout — pre-approved customers complete checkout in one tap with payment due in 15 days. Conversion uplift averages 7-12% on first-time buyers.
PayU offers T+1 settlement on most transaction types vs Razorpay's T+2 default. We help configure faster settlement schedules and integrate the settlement webhook so your accounting system reconciles automatically the next morning.
PayU has two products. PayU Money is for SMBs (faster KYC, simpler API). PayU India is enterprise-grade with custom routing, dedicated risk team, and lower MDR rates at scale. We help you choose and migrate between them as you grow.
No fine print, no surprise add-ons. Every line below is included in our scope.
Day-by-day, with milestones you can hold us to.
We choose between PayU Money (SMB) or PayU India (enterprise) based on your volume, MDR, and feature needs. Written quote in 24 hrs.
Server-side PayU SDK with HMAC signature verification, EMI eligibility API integration, and webhook handlers for success/failure/refund events.
Branded checkout with EMI bank picker, LazyPay BNPL CTA, and proper retry handling. Failed-payment recovery flow built in.
Live test transactions across UPI, cards, EMI, LazyPay, and net banking. Settlement webhook validated. You sign off on test report.
Switch to live mode, configure settlement preferences, hand over runbook. 90-day support starts.
Fixed-price tiers in INR (India pricing). Equivalents in other currencies shown for reference. No hourly billing surprises.
For small teams shipping fast
$79 global · AED 600 UAE
4–6 daysFor growing businesses needing the full feature set
$549 global · AED 3,000 UAE
10–14 daysFor complex flows, marketplaces, and scale
Priced per scope
21+ daysYour tech stack does not change our pricing. Pick yours below to see relevant work.
Industry-specific patterns, compliance, and proven flows.
Specific outcomes, not vague testimonials.
Added EMI on credit cards across 15 banks for a D2C electronics brand selling ₹40K-₹2L appliances. AOV jumped from ₹38K to ₹47K (+24%) within 8 weeks. Most-picked tenure was 6-month no-cost EMI.
+24% AOV
Integrated LazyPay as a "Pay Later" option for an online courses platform. 11% of new buyers chose LazyPay; first-time buyer conversion rate jumped from 4.2% to 5.1% (+21%).
+21% first-buyer conversion
Migrated a 200-vendor marketplace from PayU Money to PayU India for enterprise MDR rates and smart routing. MDR savings: ₹6.2L/year. Settlement consistency improved from 92% to 99.4%.
₹6.2L/yr MDR saved
A side-by-side comparison vs hiring a freelancer or another agency.
| Feature | Codingclave (Us) | Freelancer | Other Agency |
|---|---|---|---|
| Time to launch | 7 working days, fixed-price | 15-30 days, often misses | 30-45 days, T&M billing |
| EMI flow expertise | 15+ banks, no-cost EMI configured | Usually skipped | Charged extra |
| LazyPay BNPL integration | Built-in | Rarely done | Charged extra |
| GST-compliant invoicing | CGST/SGST/IGST per state | Often skipped | Outsourced |
| Pricing transparency | Fixed price | Hourly, balloons | Inflated retainers |

I personally review every PayU integration we ship — scope, pricing, and delivery timeline. With 200+ projects shipped since 2017, a 100% Job Success Score on Upwork, and 4.9★ on Google, my reputation is on every integration we deliver. If something breaks at 2 AM, I am the one fixing it.
Lucknow, India · Available for calls in IST, GST, BST, EST · Free consultation
Everything teams ask before signing on.
PayU integration starts at just ₹4,999 for a basic Hosted Checkout on one platform with cards, UPI, net banking, and wallets enabled. Pro tier at ₹25,000-₹50,000 includes Custom Checkout (Bolt), EMI on 15+ banks, LazyPay BNPL, PayU Subscriptions, and GST invoicing. Enterprise migrations to PayU India are quoted custom.
PayU is better if you need credit card EMI across many banks (PayU has wider EMI bank coverage than Razorpay) or want LazyPay BNPL natively. Razorpay is better for SaaS billing (Razorpay Subscriptions is more polished) and faster developer experience. We help you decide during discovery — many clients use both: Razorpay for SaaS/subscriptions, PayU for one-time D2C orders.
Hosted Checkout integration takes 4-6 working days. Pro tier with Custom Checkout, EMI, LazyPay, and Subscriptions takes 10-14 days. Enterprise PayU India migrations with smart routing take 21-35 days.
Yes — and this is one of the highest-ROI features we ship. PayU supports EMI across 15+ banks (HDFC, ICICI, Axis, SBI, Kotak, etc.), with both standard EMI and no-cost EMI (where you absorb interest). For D2C brands with ₹15K+ AOV, EMI typically lifts AOV by 18-25% within 8 weeks.
Yes via PayU Subscriptions API. We build full subscription billing including plan creation, customer subscription lifecycle, mid-cycle plan changes with proration, retry on failed payments, and webhook handlers for subscription events. Note: for SaaS billing, many clients prefer Razorpay Subscriptions for the more polished customer portal experience — happy to compare during discovery.
Yes — all three. Shopify integration uses PayU's native Shopify app plus custom configuration. WooCommerce uses the official PayU plugin. Custom stacks (Next.js, React, Laravel, Node.js) get a clean server-side SDK integration with proper webhook handling. Tech stack does not change pricing.
PayU offers T+1 settlement on most transaction types (vs Razorpay's T+2 default), which is faster for cash flow. Premium settlement plans are available with same-day options. We help you configure your preferred settlement schedule and integrate the settlement webhook so your accounting reconciles automatically.
Two options: (A) pay-as-you-go bug fixes at ₹2,500/hr, or (B) ongoing SLA at ₹8,000/month with 4-hour response, monthly health check, and 5 hours of feature work included. About 60% of Pro/Enterprise clients move to SLA after 90 days.
Talk to Ashish Sharma. Share your PayU integration scope, get a fixed-price quote in 24 hours.
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From government websites to SaaS products — we've delivered at every scale since 2017.
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